Carl Gould-#70secondCEO-What If Charging More Is the Only Way to Be Seen as Better?

Carl Gould-#70secondCEO-What If Charging More Is the Only Way to Be Seen as Better?

Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results.

We're talking about increasing your fees. Now wouldn't that be nice? Just take your prices and charge more? And you'll just make more money. Isn't that great? Well, you know what, it's actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well guess what? People judge your quality based on your fees. Think about it, I asked you the question, what's a better watch? A Timex or a Rolex? And some of you are like, "Timex, do they even make them anymore?" Like pretending you don't know. And then when I said, How about a Rolex? You all knew what that cost, "Oh, $5000, $5000, well, it depends on which one you get. How much are we blinging this one out Carl?" Now you can spend 15 or above. You all knew what the Rolex cost. But none of you could figure out what the Timex would cost. Right, because we are sold on brands that are higher in price. Apple, Mercedes-Benz, Jaguar, Tiffany's, you know, Rolex, and other high-end brands. What makes them high end? How do you know they're as good as they claim? The reality is you don't! The way that you judge quality is based on its price.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

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Avsnitt(100)

Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both

Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both

Understand your strengths & identify your weaknesses. It will build a stronger, healthier business. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment ever...

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Carl-Gould-#70secondCEO-Become the Expert They Can't Afford Not to Hire

Carl-Gould-#70secondCEO-Become the Expert They Can't Afford Not to Hire

Hi everyone, Carl Gould here with your #70secondCEO.  Just a little over a one-minute investment every day for a lifetime of results. And so here's what I learned. What I learned was if people value w...

4 Sep 1min

Carl-Gould-#70secondCEO-Your Business Needs Systems, Not More of You

Carl-Gould-#70secondCEO-Your Business Needs Systems, Not More of You

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities...

3 Sep 1min

Systems Slow the Pace—But Speed Up the Business

Systems Slow the Pace—But Speed Up the Business

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities...

2 Sep 1min

Turn Customer Complaints Into Your Biggest Competitive Advantage

Turn Customer Complaints Into Your Biggest Competitive Advantage

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right now to write down what the top five complaints ar...

1 Sep 1min

Discover Your Business Personality: Muddy Fish or a Clean Fish?

Discover Your Business Personality: Muddy Fish or a Clean Fish?

Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. Our topic today is -  Are you a Muddy Fish or are you a Clean Fish? I wonder.    So...

31 Aug 1min

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 2

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   So Jim, what I would do is I would look at what would be favorabl...

28 Aug 1min

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 1

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   So Jim, what I would do is I would look at what would be favorabl...

27 Aug 1min

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