From Selling T-Shirts at Motocross Tracks to a $100M Global Brand: Jason Daniel on Building LSKD, the 1% Better Mission, and Running a Sub-3 Marathon

From Selling T-Shirts at Motocross Tracks to a $100M Global Brand: Jason Daniel on Building LSKD, the 1% Better Mission, and Running a Sub-3 Marathon

Logan, Queensland, doesn't typically produce global empires. Jason Daniel didn't get that particular memo.


The founder and CEO of LSKD built a self-funded, $400M global activewear brand from a BMX nickname, a carpenter's apprenticeship, and five years stuck at $3 million in annual revenue—and he did it without a single outside investor. What broke the plateau wasn't a strategy. It was books, a self-development course called Landmark Forum, and the birth of his son Hendrix six months before he scrapped everything and rebranded.


In this conversation, Jason talks about what the plateau actually feels like from the inside—the canceled orders, the weeks he couldn't pay himself, the quiet question of whether he'd have to go back to the job site. He talks about why he trademarked "1% better every day," how a mission that started as an internal team value became the spine of a 700-person company operating across three countries, and what it actually takes to scale a culture without hollowing it out.


He also gets into his own running journey: from a sub-1:30 half marathon that nearly broke him, to chasing a sub-three-hour full—and why he believes the grind of distance running and the grind of building a brand are teaching him the same thing.


Some brands sell a lifestyle. LSKD built one first.


Tap into the Jason Daniel Special.


If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review!


S H O W N O T E S


-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs


-Our Website: https://therunningeffect.run


-THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ


-My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠


-Take our podcast survey: https://tinyurl.com/3ua62ffz


Instagram: @jasondaniel_


Website: lskd.co

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(762)

"I Just Decided I Wasn't Going to Be Scared Anymore": Colin Sahlman on the Year He Won 3 NCAA Titles, Signing With Nike, and the Chase for Olympic Gold

"I Just Decided I Wasn't Going to Be Scared Anymore": Colin Sahlman on the Year He Won 3 NCAA Titles, Signing With Nike, and the Chase for Olympic Gold

Colin Sahlman finished 151st at NCAA cross country as a freshman. Four years later he left college with three national titles.Colin returns to the show for the first time since high school, now a Nike...

11 Sep 48min

America's Best Marathoner On High School Cross Country: Jess McClain's Four Nationals Appearances, Summer Heat Training, And Advice For Chasing A Golden Ticket

America's Best Marathoner On High School Cross Country: Jess McClain's Four Nationals Appearances, Summer Heat Training, And Advice For Chasing A Golden Ticket

Jess McClain almost skipped her first Foot Locker Nationals for a high school dance.Her coach talked her out of it, and she went on to become one of only 27 girls in the meet's history to make all fou...

9 Sep 45min

 Sleep Science for Runners: Todd Anderson on Sleep Debt, Mouth Taping, and Marathon Performance — Plus the CO2 Tolerance You Build While Asleep That Changes Performance

Sleep Science for Runners: Todd Anderson on Sleep Debt, Mouth Taping, and Marathon Performance — Plus the CO2 Tolerance You Build While Asleep That Changes Performance

You can't out-tough sleep.That's Todd Anderson's whole argument, and he makes it as a guy who tried. A walk-on fullback at Michigan State who signed with the Rams of the NFL in 2012, Todd spent a deca...

7 Sep 1h 4min

"I'd Spend A Million Dollars To Get Six Seconds Better At The 800": Riley Witt Of Bicarb 3.0 On Hot Baths That Rival Microdosed EPO, Threshold Reps At 4:00 Mile Pace & Other Science Truths

"I'd Spend A Million Dollars To Get Six Seconds Better At The 800": Riley Witt Of Bicarb 3.0 On Hot Baths That Rival Microdosed EPO, Threshold Reps At 4:00 Mile Pace & Other Science Truths

Riley Witt says a hot bath beats a microdose of EPO.That's where this one opens, and it doesn't slow down. Riley walks through passive heat training—45 minutes at 104 degrees, four or five times a wee...

3 Sep 1h 11min

"You Don't Go To New York For A PB, You Go There To Race": European 10,000m Champion Andreas Almgren On His Marathon Debut, 200k Weeks, 37K Long Runs, And The Workouts Behind His European Gold

"You Don't Go To New York For A PB, You Go There To Race": European 10,000m Champion Andreas Almgren On His Marathon Debut, 200k Weeks, 37K Long Runs, And The Workouts Behind His European Gold

Andreas Almgren just won European gold by lapping half the field—and six days later, he announced he's stepping up to 26.2 miles for the first time.In this episode, recorded mid-marathon-buildup with ...

1 Sep 52min

"Most Runners Train Too Hard": Marius Bakken, The Father Of Double Threshold, On What's Really Holding You Back, Advising The Ingebrigtsens, And The Golden Zone Behind The Norwegian Method

"Most Runners Train Too Hard": Marius Bakken, The Father Of Double Threshold, On What's Really Holding You Back, Advising The Ingebrigtsens, And The Golden Zone Behind The Norwegian Method

https://www.amazon.com/dp/8269471100Most runners aren't training too hard. They're spreading the hard work too thin.Marius Bakken has spent thirty years proving it. The Norwegian physician and two-tim...

30 Aug 46min

 Cory Leslie on Leaving Pro Coaching for Ole Miss: SEC Roster Limits, Why He Won't Buy Hired Guns From the Portal, and What He Tells Recruits Who Don't Have Olympic Dreams

Cory Leslie on Leaving Pro Coaching for Ole Miss: SEC Roster Limits, Why He Won't Buy Hired Guns From the Portal, and What He Tells Recruits Who Don't Have Olympic Dreams

He built a world-class pro group in Baltimore. Then he left it for a college roster of 30. Five years after his first appearance on the show, Cory Leslie returns as Ole Miss's new associate head cross...

28 Aug 48min

Coach Bennett on Why It’s Cool to Care, the Difference Between Confidence and Arrogance, Why He Never Wishes His Runners Good Luck, and Coaching Athletes to Not Need You

Coach Bennett on Why It’s Cool to Care, the Difference Between Confidence and Arrogance, Why He Never Wishes His Runners Good Luck, and Coaching Athletes to Not Need You

The most famous voice in running almost quit before he ever got fast. It took a bad workout (and a girlfriend on the verge of dumping him) to turn Chris Bennett into Coach B.Nike's Global Running Head...

26 Aug 1h 7min

Populärt inom Sport

tutto-balutto
viaplay-f1-podcast
alla-andra-kan-ga-hem
killradet
fotboll-calling
rss-rule-britannia
fotbollsmorgon
rss-tv4-hockey-podden
klubben
rss-90minsvenskan
nhl-podden-med-bjurman-och-ekeliw
rss-viva-fotboll
hockeypuls
under-isen
hunden-katten-glassen-en-blavit-podcast
when-we-were-kings
rss-calcio-paradiso
studio-allsvenskan
rss-hockeypuls
lundh