Episode 195: Scott Messer Answers the Question, Is There Crying in Ad Tech?
Ari Paparo and Eric Franchi welcome Scott Messer, founder of Messer Media and co-founder of Ad Tech Therapy, to discuss the challenges facing digital publishers as AI reshapes advertising and the open...
16 Okt 52min
Independent Agency Global Overview on Powering Streaming TV Ads by Pairing AI & Human Storytelling
Live from Amazon unBoxed in San Francisco, Marketecture host Ari Paparo sits down with Claire Magruder, Director of GO Studio, Global Overview, and Santosh Gunaseelan, Director, Amazon Ads, Creative I...
13 Okt 14min
Episode 194: Hooray for Advertising Week. Ari and Eric Talk About Everything That Happened
Ari Paparo and Eric Franchi recap Advertising Week and break down the biggest developments shaping ad tech. From Apple's Safari tracking restrictions and Walmart's expanding retail media ambitions to ...
9 Okt 32min
Episode 193: Adam Epstein on Muse & Agentic Commerce, Plus TTD Blocked on Safari and Amazon UnBoxed
Adam Epstein, CEO of Gigi, joins Ari Paparo and Eric Franchi to explore the rise of agentic commerce and what AI agents like Meta’s Muse could mean for shopping, advertising, and consumer behavior. Th...
2 Okt 59min
How PMG Brought in New Customers for IQBAR Using Full-Funnel Advertising
Ari Paparo sits down with Ryan Walker, Senior Director of Commerce at PMG, at Amazon unBoxed to explore how PMG helped IQBAR expand its full-funnel marketing strategy. Ryan explains how Amazon Marketi...
1 Okt 11min
Episode 192: The PE Guy and Cameo CEO Steven Galanis Close Out Marketecture Live Chicago
Ari Paparo and Eric Franchi recap Marketecture Live Chicago before sharing a live conversation with Steven Galanis, Co-Founder & CEO of Cameo, and Johnny Hilbrant, Creator of PE Guy. They explore how ...
25 Sep 1h 2min
Episode 191: Corey Ferengul on the Newest Start-Up Category -- UMPs
Corey Ferengul, Managing Partner at Aperiam, joins Ari Paparo and Eric Franchi to explore the rise of Unified Media Platforms (UMPs), a new category of AI-powered tools designed to manage media buying...
18 Sep 46min
Episode 190: Mike Zeman from Life360 on Selling to CMOs and Buying as a CMO
Life360 CMO Mike Zeman joins Ari Paparo and Eric Franchi to unpack what CMOs really want from advertising partners, why relationships and business outcomes matter more than buzzwords, and how Life360 ...
11 Sep 40min
