How to Trade Your Way to a Better Deal Without Moving Your Price | Ep 977

Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Most people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the framing trick that turns a cost into a free investment. In this episode 00:00 The 3 contexts where negotiation skills apply 00:57 Tactic #1: Multiple equivalent simultaneous offers (MESOs) 03:46 Tactic #2: Reciprocity and culture 08:00 Tactic #3: Framing offers as investments More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

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The Case Against AI | Ep 993

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One High-Stakes Decision Changes Everything | Ep 992

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14 Aug 11min

The One Question to Ask About Any Relationship | Ep 991

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