Peloton's Pilates Bet, Wemby Rejects Soda, Women's Healths Gets $215M

Peloton's Pilates Bet, Wemby Rejects Soda, Women's Healths Gets $215M

June 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Victor Wembanyama turns down multimillion-dollar soda deals, aligning with health-focused brands like Barcode as athletes evolve endorsements into personal positioning
  • Melinda French Gates pledges additional $215M toward reproductive and midlife health through Pivotal, as women's health still receives just 6% of private healthcare investment
  • Peloton acquires Pilates startup Skōp to push into functional fitness, integrating form tracking as mat-based Pilates engagement rises 48% year-over-year

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