052. Stop Trying To Please Your Ideal Client

Somewhere along the line, we all created an Ideal Client Avatar: defining the age, income, Saturday morning routine, what keeps them up at night... the whole shebang.

And yes, knowing who you're talking to matters!

BUT

There's a point where this exercise stops being a strategy tool and starts becoming a people-pleasing spiral, where you're trying to make every single brand decision based on how every single person in your audience *might* react.

So much so that you pull yourself out of your own brand, try to please everybody, and end up with something... safe & forgettable.

But your "ideal client" doesn't want the safest, most palatable version of you. They want the real you, with the jokes, quirks, weirdness, and personal tastes that make YOU different from everyone else.

SPOTLIGHT MOMENTS

✦ How the ICA exercise sneaks up as people pleasing

✦ The Venn diagram your brand decisions should actually live inside

✦ What happens when you filter yourself out of your own personal brand

✦ Why "inclusive" doesn't mean your brand has to appeal to every person alive

——

Mentioned in this episode:

✦ THE EXTRAVAGANZA: All-inclusive rebrand to finally look as legit as the business you've already built.

Follow & Connect with Eva:

✦ Say hey on Instagram

✦ Check out my Website

✦ Get my Uncaged emails

——

TIMESTAMPS

00:00 Welcome to The Freak Show

00:25 The Ideal Client Avatar Exercise, Revisited

05:11 When Audience-First Thinking Becomes People Pleasing

13:50 What Your Ideal Client Actually Wants

15:46 Closing Thoughts & The Extravaganza

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