S2 EPISODE 9: From Stepping Stone to Staying Power: Creating a Place People Want to Work with Jackie Knough

In this episode of Workplaces That Work, I’m joined by Jackie Knough, Executive Director of Our Kids Count, a nonprofit in Thunder Bay doing incredible work for children and families.

We talk about what it means to truly lead with heart, how to build trust across a team, and the power of asking for help. From flexible schedules to creating new growth opportunities, this conversation is full of practical insight, honesty, and inspiration for anyone in a leadership role—or hoping to be.

Key Takeaways:

Redefining Retention – It's not just about pay. Creating a workplace people want to stay in takes flexibility, care, and opportunities for real growth.

No One-Size-Fits-All – When leaders take time to understand what each person needs, they can create roles that fit—and build a culture where people feel seen and supported.

Transparency Builds Trust – Being open about challenges, funding, and decision-making helps everyone feel included and more connected to the bigger picture.

Asking for Help Is a Strength – Great leaders don’t do it alone. Reaching out, building partnerships, and leaning on others can unlock more support than expected.

Collaboration Is the Cornerstone – Amazing things happen when people work together. Community partnerships, shared events, and collective energy lead to real impact.

Leadership Is a Work in Progress – You don’t have to have it all figured out. Being open to learning, feedback, and a little vulnerability makes for better leadership—and better teams.

Events Mentioned:

• Duck Race – May 31 at Fort William Historical Park

• For the Love of Pizza – Every Tuesday in May

• Golf Tournament – July 17

• Ribfest – August at the waterfront

• Mega Bike – September 18–19

• Haunted Harbor Family Day – October 11

Get the details and tickets at ourkidscount.ca!

Let’s Connect!

I’d love to hear what you think of this episode. Got a question or topic you’d love to hear on the podcast? Email me at hello@deannegagnondynamics.com.

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Want to help your team thrive by creating a workplace where people feel valued, confident, and connected? Let’s chat about how I can support you.

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And as always—let’s keep creating workplaces that work.