Brand Building: The BOSS Network empower women of color through entrepreneurship and career development.

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cameka Smith.

Founder of The BOSS Network, from Money Making Conversations Masterclass:

Purpose of the Interview

The interview aimed to:

• Highlight The BOSS Network’s mission to empower women of color through entrepreneurship, career development, and community support.
• Share Dr. Smith’s personal journey from layoff to leadership, inspiring others to embrace entrepreneurship.
• Discuss strategies for business success, funding opportunities, and mentorship for Black female founders.

Key Takeaways

1. Origin of The BOSS Network

   • Founded in 2009 during the recession after Dr. Smith was laid off from Chicago Public Schools.
   • Initially started as local events in Chicago; now a digital community reaching 200,000 women nationwide.
   • Mission: Bringing Out Successful Sisters (BOSS)—promoting small business spirit and career growth.

2. Impact & Achievements

   • Invested in 100 Black female founders through grants.
   • Trained 50,000 women on business strategies.
   • Coached 10,000 women on starting businesses.
   • Created Boss Business University, offering mentorship and digital programs.

3. Pivot During COVID

   • Shifted from 35% event-based revenue to 75% digital.
   • Launched Boss Impact Fund and Invest in Progress Grant:
     • $10,000 grants + 4-year scholarships for recipients.
     • Combined funding, mentorship, and marketing support for sustainability.

4. Challenges & Mindset

   • Entrepreneurship requires planning, resilience, and community support.
   • Dr. Smith saved money before leaving her job and leveraged relationships for growth.
   • Quote: “Entrepreneurs will work 80 hours for themselves but don’t want to work 40 hours for someone else.”

5. Top 3 Mistakes Entrepreneurs Make

   • Lack of research: Understand your industry, competitors, and market.
   • No revenue model: If you’re not making money, it’s a hobby, not a business.
   • Ignoring relationships: Networking and partnerships are key to success.

6. Unique Marketing & Partnerships

   • Dr. Smith built direct relationships with brands, bypassing agencies that offered “pennies on the dollar.”
   • Created a dual revenue model: B2B (corporate partnerships) + B2C (community engagement).

7. Core Philosophy

   • Motto: Believe, Plan, Win.
   • Quote: “Those that show up, go up.”
   • Success is rooted in faith, persistence, and leveraging community.

Notable Quotes

• “I was born to be an entrepreneur. My mother told me, until you become your own boss, you have to follow the rules.”
• “Less than 1% of Black women get VC funding—so we created our own fund.”
• “Relationships are your key to success. When social media goes away, your audience remains.”
• “If you have a business and you don’t have money, you’ve got a hobby.”
• “God will not birth anything inside of you that He will not give you the tools to deliver.”

#SHMS #STRAW #BEST

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