LinkedIn for Business Growth: How can you make it work as a CEO? with Mike Nicholson, Six Sells

In this episode of Legends of Adtech, Julia Linehan is joined by Mike Nicholson, Founder of Six Sells, to tackle one of the most useful business growth channels for adtech businesses: LinkedIn.

From helping founders, CEOs and commercial leaders build influential personal brands to generating measurable business results through social selling, Mike has spent years studying what actually works on LinkedIn and what doesn't. Join us as we unpack how leaders can turn visibility into commercial value, discuss why consistency matters more than virality, how authenticity can cut through in an increasingly AI-generated feed and why many businesses are still underestimating the power of employee advocacy.

From the realities of social selling and personal branding, to video content, thought leadership and the future of human connection in an AI world, this episode is a practical, honest and insightful look at how LinkedIn can drive genuine business growth.

Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.

Connect with Mike: https://www.linkedin.com/in/mikenicholson/

Learn more about Six Sells: https://www.sixsells.co.uk/

About Mike:

Mike Nicholson founded Six Sells, an executive visibility agency that helps CEOs and senior leaders in media, advertising, and technology to enable growth.

Mike has 30 years’ experience spanning marketing, sales, and business development roles working for publishers (including The Telegraph), ad networks (including 4th Screen), B2B research and advisory firms (including SiriusDecisions), and adtech companies (including Opera Mediaworks and OpenX).

About The Digital Voice™ & Adtech Juice:

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