Business Beyond Borders E25: Jérémy Buchet, Market ByJérémy

Building a Business With Soul: Jérémy Buchet on Community, Impact & EntrepreneurshipCan you build a successful business without chasing endless growth?In this episode of The Impact Founders (part of The Luxembourg Mind: Business Beyond Borders series), Alina sits down with Jérémy Buchet, founder of By Jérémy and Market by Jérémy, for a thoughtful conversation about entrepreneurship, community, sustainability, and staying true to your values.What began as a small independent hair salon has grown into one of Luxembourg's most beloved lifestyle destinations. Yet Jérémy deliberately chose a different path from the traditional startup playbook. Rather than expanding aggressively, opening multiple locations, or turning his business into a franchise, he focused on preserving quality, trust, and genuine human connection.Jérémy shares how he started his entrepreneurial journey at just 15 years old, the lessons he learned along the way, and why success means much more than growth metrics and profitability.In this conversation, you'll learn:* How Jérémy built By Jérémy into a trusted brand without compromising his values* Why he chose not to franchise or aggressively scale the business* The role sustainability plays in everyday business decisions* How to create a genuine community rather than simply acquire customers* The realities of hiring and talent shortages in Luxembourg* What entrepreneurship in Luxembourg looks like behind the scenes* Why the future of the Gare district matters for the city as a wholeWhether you're an entrepreneur, business owner, leader, or simply curious about what it takes to build a meaningful business, this episode offers a refreshing perspective on success, growth, and purpose.Watch, share, and tell us your favorite takeaway in the comments.## About the SeriesThe Impact Founders spotlights entrepreneurs building with purpose, ventures rooted in innovation, impact, and long-term value creation. As part of The Luxembourg Mind, the series highlights the people helping shape Luxembourg's entrepreneurial ecosystem and demonstrating that business can create value far beyond profit.#Luxembourg #Entrepreneurship #Leadership #Sustainability #CommunityBuilding #ImpactFounders #BusinessBeyondBorders #TheLuxembourgMind## Chapters00:00 Introduction01:42 Jérémy's Entrepreneurial Journey05:30 Opening the First By Jérémy Salon08:20 Building a Community and Leading with Values15:20 Sustainability, Vegan Products & Green Circle Salon17:40 The Birth of Market by Jérémy21:10 Why Jérémy Refused to Scale22:50 The Famous Waiting List Explained26:15 Protecting Quality Over Growth29:15 Building a Team and Hiring for Values30:25 The Talent Shortage Challenge in Luxembourg34:45 Entrepreneurship in Luxembourg: Opportunities and Obstacles38:50 The Future of Luxembourg's Gare District42:30 Rapid Fire: Leadership, Success & Looking Ahead46:15 Final Reflections