Fear Less, Build More w/ Dennis Forrester, 21 Grams | Beyond the Workbench #18

What does it look like to chase an idea with everything you have, even when it does not fit the mold? In this episode, Odin and Magnus sit down with Dennis Forrester, founder of 21 Grams and creator of the Tattooling machine, to talk about what happens when inspiration hits and you refuse to let fear talk you out of it.

Dennis's story starts with a therapist telling him to find a hobby. No pressure, no business, just something for himself. What came out of it was a product that did over a quarter million dollars in its first year and eventually landed a manufacturing partnership with Weaver Leather. The conversation covers the full arc: from accidental invention to patent, from hand-assembling cartridges at a kitchen counter to collecting royalties. Along the way, they dig into what it means to enter an industry as an outsider, how to push through the noise of people who want things to stay the same, and why the biggest risk is usually letting fear win before you ever get started.

Featuring Dennis Forrester of 21 Grams Leather Goods:

https://www.instagram.com/21grams_leathergoods/

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HOSTS:

Odin Clack - https://www.instagram.com/odinleather

Michael Magnus - https://www.instagram.com/magnusopus

Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.

New episodes are released on the first and third Thursdays of every month.

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Edited and produced by Instrumental Media: https://instrumental.media/

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