343. Jess Haghani, Founder & CEO of Lucille

Today, I'm joined by Jess Haghani, founder & CEO of Lucille.

Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity.

In this episode, we discuss creating next-gen senior nutrition products.

We also cover:

Challenging age-related stereotypes
Marketing to older adults and their caregivers
Why senior nutrition products have lacked innovation

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Lucille's Website: www.lucillehealth.com

Lucille on Amazon: http://bit.ly/4g76Xgo

Lucille on Instagram: https://www.instagram.com/lucillehealth/#

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:25) Company background

(02:25) Personal story

(05:00) Market gap insight

(06:40) Why no innovation

(09:25) Ageism and discrimination

(11:50) Formulation approach

(14:20) Nutrition science

(17:40) Packaging accessibility

(20:20) Consumer awareness

(23:40) Branding strategy

(25:40) Social media engagement

(26:50) Grandmother inspiration

(27:45) Go-to-market channels

(30:00) Near-term focus

(31:38) Where to find

(32:17) Conclusion

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(436)

Apple Adds Menopause Support, Xponential Fitness Settles, Wearables Track UV Exposure

June 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The90 launches Gem, a UV-tracking pendant measuring real-time UVA and UVB exposure with persona...

12 Juni 2min

SoulCycle's CEO Exits, Tom Brady's New Hydration Brand, Alcohol's Health Risks

June 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Federal study finds alcohol health risks begin at one drink per day with one-in-1,000 premature...

11 Juni 2min

AG1 Adds Creatine, Therabody Enters Thermoregulation, Stars + Honey Scales Up

June 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: AG1 launches AG1 Pro combining flagship greens with creatine, Calcium-HMB, and muscle health in...

10 Juni 3min

Peloton's Pilates Bet, Wemby Rejects Soda, Women's Healths Gets $215M

June 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Victor Wembanyama turns down multimillion-dollar soda deals, aligning with health-focused brands...

9 Juni 2min

342. Dane McCarthy, Founder of Club Athletic

Today, I'm joined by Dane McCarthy, founder of Club Athletic. Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that tra...

8 Juni 36min

Hims Bets on Longevity, Athletic Brewing Doubles Down, Food as Medicine Breaks Through

June 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Vida Health partners with Instacart Health to turn nutrition guidance into grocery purchases via...

5 Juni 3min

NewLimit Raises $435M, Supernatural Returns, Eternal Personalizes Health

June 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Meta spins Supernatural into independent company Supernatural Health, bringing back original fou...

4 Juni 2min