Investors Double Down on Fitness, Sports, and Performance

June 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

Rhoback secures investment from CHAMP, the athlete-backed fund from L Catterton and Patricof, after surpassing $150M revenue while profitable since inception in 2016
Enhanced Games announces $50M round led by Apeiron, positioning competition as customer acquisition engine for telehealth, peptide, and performance medicine platform after reaching 1B+ viewers
L Catterton reportedly in exclusive talks to acquire major stake in HYROX as 1.3M+ people competed across 140 events, adding to portfolio including Peloton, Solidcore, and Equinox

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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