VC Demystified: You Are Your Own Best PR Manager: Elena Levine on Communicating Credibility to US Investors

In this episode, we sit down with Elena Levine, Founder and CEO of Forcoda and the newly launched Forcoda Ventures. Elena has spent over a decade building a US-based product and engineering agency from the ground up as an immigrant founder, shipping more than 200 projects for enterprise clients including M&T Bank, Shake Shack, Oral-B, and the University at Buffalo — while also helping startup clients collectively raise over $100m. Today, she runs curated investor luncheons in major US cities, sits on the founder side and the investor side of the table, and has rare 360-degree visibility into what actually moves a fundraising conversation forward.

In this conversation, we get into:

• Why clarity of thought is the single biggest differentiator Elena looks for in early-stage founders — and how investors read it in the first 30 seconds of an email or meeting.

• How to research investors properly before reaching out, including the underrated move of talking to founders already in their portfolio.

• What “smart money” actually means in practice, and how to spot the investors who will pick up the phone at 10pm on a Saturday — versus the ones you’ll regret bringing onto your cap table.

• Why approaching investors too early can damage a relationship for years, and how to find the right moment to start the conversation.

• The fine line between ego and confidence — and why Elena, raised in Russia, had to relearn how to talk about herself when she landed in the US.

If you’re an Irish founder preparing to raise capital in the US — or any non-American founder building a credible US footprint from abroad — this episode is packed with practical, candid advice from someone who has lived every side of the table.

Elena Levine is the Founder and CEO of Forcoda, an AI-first product and engineering agency she has built from the ground up over 12 years, shipping 200+ projects for US enterprise clients including M&T Bank, Shake Shack, Oral-B, and the University at Buffalo. Forcoda works across two tracks — rapid MVPs and prototypes for startups, and AI readiness, roadmaps, and agentic infrastructure for enterprise. She also founded Forcoda Ventures, which connects founders with US investors through curated luncheons in major cities, and is currently raising the firm’s first fund focused on early-stage fintech and AI companies. Having built her own company as an immigrant founder in the US market, Elena has a first-hand perspective on what it takes to land enterprise clients, raise from US investors, and build a credible American footprint from abroad.

Forcoda is an AI-first product and engineering agency founded in 2014. The firm has shipped over 200 projects for enterprise clients and funded startups, and operates two distinct tracks: rapid MVP and prototype delivery for early-stage founders, and AI readiness, roadmaps, and agentic infrastructure for enterprise. Its sister venture, Forcoda Ventures, runs curated investor luncheons that connect founders with 15–20 hand-picked US investors per session, and is raising a debut fund targeting fintech and AI companies.

Want to get in contact with the Digital Irish team? Email us at podcast@digitalirish.com

About Elena Levine
About Forcoda