Keyword Research for E-commerce | Using Search to Understand Demand Part 1

Keyword Research for E-commerce | Using Search to Understand Demand Part 1

Megan Hansel turns to one of the most common reasons ecommerce stores quietly stall: invisibility. Rather than dramatic failures or obvious mistakes, many stores struggle simply because they aren’t showing up where buyers are searching. Megan reframes growth challenges away from product quality and toward clarity around demand. With a grounded approach, she explains why visibility is intentional, not accidental.

As part one of a two-part series, this episode introduces keyword research as a practical listening tool rather than a technical SEO exercise. Megan walks through how understanding buyer search behavior helps store owners make better decisions about where to focus their limited time and energy. She offers a sustainable alternative to chasing ads, trends, or constant rewrites, setting the stage for deeper implementation in part two.

Chapters
[Start] Why Online Stores Are Invisible: Megan shares that stores fail quietly due to a lack of visibility, not bad products.
01:58 The Visibility Gap in E-commerce: Why rewriting descriptions, tweaking prices, and running ads often misses the real issue.
03:35 Keyword Research as a Tool: How understanding real search behavior changes how you build product pages.
06:33 Building Structure: Why clarity, grouping, and page purpose outperform constant content creation.

Links and Resources:
Doba.com – Official site

Get Started with Doba! Use code “podcast” for 10% off your first month of the Monthly Standard plan.

Inquiries about partnerships? Want to join Megan on the podcast?

Email mhansel@doba.com and connect!

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(103)

The Holiday Dropshipping Survival Guide | Returns, Refunds, and Chargebacks

The Holiday Dropshipping Survival Guide | Returns, Refunds, and Chargebacks

When the holiday rush is over, returns, refund requests, and chargebacks can start piling up. The question is: how can you prepare before they do?In this episode, we break down how to handle the post-...

8 Okt 12min

Holiday Shipping for Dropshippers | How to Avoid Delays and Deliver On Time

Holiday Shipping for Dropshippers | How to Avoid Delays and Deliver On Time

You can have great products, smart marketing, and a polished online store—and still lose a customer if their package doesn't arrive when you said it would.Today, we're breaking down holiday shipping a...

6 Okt 7min

Black Friday Dropshipping | How to Price for Profit and Pick the Right Products

Black Friday Dropshipping | How to Price for Profit and Pick the Right Products

Every November, many dropshippers get swept up in Black Friday excitement and overlook the question that matters most: Will this sale actually make money?We break down how to prepare for Black Friday ...

1 Okt 7min

When to List Black Friday Products | A Dropshipping Timeline for Q4

When to List Black Friday Products | A Dropshipping Timeline for Q4

Most sellers focus on what to sell for Black Friday—but when those products go live can matter just as much.This episode breaks down why timing can be the difference between a listing that sits unnoti...

29 Sep 7min

Create Product Content Faster | A Repeatable 5-Step System for Dropshippers

Create Product Content Faster | A Repeatable 5-Step System for Dropshippers

Most dropshipping stores treat every new product like it’s their very first launch. That approach becomes difficult to sustain as the catalog grows.We make the case for a standardized creative system ...

24 Sep 8min

How to Avoid Single-Supplier Risk | 4 Ways to Build a Resilient Dropshipping Supply Chain

How to Avoid Single-Supplier Risk | 4 Ways to Build a Resilient Dropshipping Supply Chain

Every dropshipping store needs suppliers it can depend on. But when your entire business depends on just one, a single disruption can affect every order.Relying on one supplier can leave your store vu...

22 Sep 8min

Finding Reliable Dropshipping Suppliers | How to Reduce Fulfillment Risk

Finding Reliable Dropshipping Suppliers | How to Reduce Fulfillment Risk

Having the right products for your store is important. But there’s one thing that matters even more: having suppliers you can trust to deliver them.We break down how to find reliable dropshipping supp...

17 Sep 8min

How to Find UGC for Your Dropshipping Store | Building a Better Content Pipeline

How to Find UGC for Your Dropshipping Store | Building a Better Content Pipeline

UGC can be one of the most effective ways to build trust around an unfamiliar ecommerce brand. But with real customer posts, commissioned creators, supplier-made assets, and AI-generated content all a...

15 Sep 7min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
badfluence
uppgang-och-fall
24fragor
rss-borsens-finest
rss-dr-bjorklund
rss-inga-dumma-fragor-om-pengar
avanzapodden
rss-kort-lang-analyspodden-fran-di
bathina-en-podcast
rss-dagen-med-di
tabberaset
kapitalet-en-podd-om-ekonomi
bilar-med-sladd
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon
lastbilspodden
fill-or-kill