Ep 70 | Katrin Loodus

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Katrin Loodus, Customer Success Manager in the cybersecurity space. After more than a decade with the same organization, Katrin shares how working across multiple roles shaped her approach to Customer Success, why deep product and organizational knowledge help her serve customers more effectively, and how AI is helping her save time while delivering more value. She also discusses a personal social engineering incident that changed her perspective on cybersecurity and the human skills that will remain essential as AI continues to evolve.

What You’ll Learn:

☑️ How working across multiple roles creates a stronger CS foundation

☑️ The advantages of deep product and organizational knowledge

☑️ How cybersecurity readiness is measured beyond training completion

☑️ What a real-world social engineering attempt taught Katrin about security

☑️ Practical ways AI can automate and improve Customer Success work

☑️ How to communicate customer needs more effectively to product teams

☑️ Which skills will remain valuable as AI transforms Customer Success

☑️ Why curiosity and continuous learning matter more than ever

----

With Custify, you can:

☑️ automate daily tasks through Playbooks

☑️ build individual customer #HealthScores

☑️ create customer segments

☑️ improve your customer communication strategy

☑️ streamline your onboarding process

☑️ track customers’ journeys every step of the way

☑️ get a 360 view of their progress

Want to do great things with your customer success initiative? Keep in touch with us below:

• ⁠⁠⁠⁠⁠⁠⁠Custify Website⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠Contact Us⁠