Chill & Prosper with Denise Duffield-Thomas24 Aug 2023

Is launching getting harder?

Back then when I first tried my hand at launching an online business, it was a whole different ball game.

In 2009, social media was an infant, graphics creation was a nightmare and hosting your own videos? Forget about it unless you were ready to shell out some serious dough.

I still remember the days when PowerPoint or Paint were my tool of choice for creating graphics and I continually tweaked HTML struggling to center things on my webpage.

Fast forward to today, and things are wildly different.

Creating graphics is as simple as a click with platforms like Canva and hosting videos? Platforms like Teachable and Kajabi have made it as easy as pie.

But amidst all the convenience, I hear from lots of entrepreneurs that launching has become more challenging.

The need to keep up with the ever-evolving social media platforms, the struggle to stand out in an increasingly saturated market - it's enough to make even the most seasoned entrepreneurs want to stop.

So, is launching getting harder? I'd say yes and no.

Yes, because the demands are higher and the competition is fiercer. But also no, because with the right mindset and strategy, launching can still be really rewarding.

It's easy to feel overwhelmed and start doubting yourself when you're about to launch. I've been there, trust me.

The online business landscape is constantly changing, and what worked yesterday might not work today. But that's where the thrill lies, in continuously learning and growing.

Listen to today’s podcast episode for my take on the challenges and winning strategies I’m seeing online.

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