How Often Should I Email My List

Hi, it’s Jackie Ulmer and welcome to show 49 in the Q and A edition of the Street Smart Wealth, Profit in Your PJs Podcast

Show notes can be found at JackieUlmer.com/QA049

When we first start building online, and start generating leads through the internet, most of them go into our auto responder and we have the chance to keep in touch, share information and encouragement with them, and catch them when the time is right. So, today, I am going to answer the question - how often should I email my list and what do I say?

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Question

Thanks to Angel for the question - how often should I email my list? I’m scared that I may say too much, or email too much and I don’t want to lose them before I have the chance to sponsor them. Help!

ANSWER

Having a big list is one thing; getting your emails opened is another; and converting those on the list to buyers is yet another. All 3 go hand in hand.

I want to really make a point with you - All you are doing online is creating new warm market. That's it. You are taking people you didn't know, and turning them into people you DO know, or at least who know YOU.

You will hear over and over again how important it is to share your story, share your story, share your story. Now, you may be thinking, why would these people care? Well, why do so many people read People magazine, and read about celebrities?

We like to be entertained and see what other people are up to. This is why reality shows are so popular. Once people opt in to your list, YES, they are interested in learning about your business and What's in it for them.

And, they are also interested in learning about YOU, and how you fit in with it.

So, practice and get good at sharing your story and creating compelling emails..

There is good and bad follow up; once you get leads, what you DO with them matters. Remember, you are probably not the only person or business they are evaluating.

Different people will convert differently. The way the person landed on your list will make a difference. It has been proven that those who find you through Social Media and Search Engines typically have a higher interest level, convert faster (although most often not instantly) read your emails more.

Those who come in through paid sources (solo and media buys, PPC) are typically a little more stand offish and take more time to warm up. And, like anything, NOT ALWAYS. Every person is different.

If possible, do a little of both types of marketing and begin to test for yourself. I know a lot of people who build almost exclusively through solo ads.

Today, email is still an important part of marketing and can be more effective than the phone, because people don't answer the phone. Think about it. How often do you screen your calls? And, while every email you send won't be opened, staying consistently will increase your success ratio.

I think of some email lists I am on that I seldom read. but don’t unsub from -

Target

Anthropologie

White House/Black Market

and others. I stay on and every once in a while. a subject line draws me in.

You want to work on getting good at those subject lines and use a good auto responder lead capture system that tracks opens and clicks.

JackieUlmer.com/ar

Don't be scared of your list, or those who unsubscribe. You WANT those who are not interested to unsubscribe! Why waste your time and email resources and space on them?

I want you to think about the emails you open; scan; read all the way through; take action on; and delete without thinking twice.

Study your own habits and you may find you fit your target market's habits as well.

There are a few KEY components to getting opened and read.

The language you use is important. Over time, you want to learn to use more persuasive and even hypnotic language. Those who study NLP tend to write more persuasive emails.

You'll be learning how to engage people and share your story, and become like a friend to your list - and they'll be expecting your emails and look forward to reading them.

Write like you talk, not to impress; no jargon or big words; keep it simple; write like you are writing to Homer Simpson.

Unsubscribes shouldn't worry you - they were not going to buy anyway. Get them off your list and move on. The more you mail, the more you'll get and also the more sales you'll make.

Be authentic; be real and don’t just copy what someone else is sending. You want people to go from Social Media, to your site, to your auto responder and email messages to a conversation with you and know it’s the same person.

I share what I do and have done to build a relationship with my list at SocialMediaBackstagePass.com

We will cover:

How to create cash on demand by sending emails.

Subject lines that Make your emails immune from the delete key.

How to structure your emails and avoid The one KILLER mistake most people make

How to deliberately use hot buttons to capture your prospects attention

How to steal hollywoods best stories to make money

What Stephen King and James Patterson know about making money that's hiding right under your nose...

Show notes - JackieUlmer.com/QA049

Good luck in your business

Do you have a question? Ask it at JackieUlmer.com/questions

Hey, if you’re looking for 8 easy steps to create and build your network marketing business online then Grab the free guide over at ProfitInYourPjsNow.com

Until next time - remember this - Hesitation Never Cashed a Check!