Should I Build My Business or My Brand

You're Listening to the Street Smart Wealth Podcast, show 294, and today I'm answering the question - should I build my business or my brand? This is usually a question about TIME and building online or offline.


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Should I Build My Business or My Brand

This is a question I am asked quite often and it usually involves some conversation around Time, and how to fit it all in. And, it's about offline, old school network marketing and contacting your warm market list, going to networking events and other activities.

Or, creating content such as blogging, videos and social media.

Here are the key points -

Your BRAND is you, whether offline or online.

You ALWAYS want to do some form of income producing activities FIRST.

If you know my story, you know that I was building my business for 6 years offline before I discovered the power of the internet, and while it changed my business, I probably would have never gotten to that point if I had not developed the commitment and the business skills needed to move forward.

Your BRAND is your online content as well as who you "are" offline. What do people say to describe you, and your business?

Can they sum it up in a sentence? Two sentences?

One thing I love about building the online piece of your brand is the leverage it gives you.

Spend 3 hours at a networking event and get your commercial and business in front of 50 people - GREAT.

But, no one else can ever experience that presentation or that time again.

Create a video and share it on Facebook or YouTube, ten, one hundred, and thousands can see and experience that over time.

THAT is powerful.

And, it takes time, focus and consistency.

Give yourself a 90 day challenge. Right now, I am challenging myself to massive networking offline for 90 days, and facebook live online!

I'm focused on building my audience in both places.

Where are you focused?

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Show notes http://JackieUlmer.com/294

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Until next time - remember this - Hesitation Never Cashed a Check!