A Place for Mom CEO Tatyana Zlotsky - Solving America’s Growing Caregiving Crisis

Tatyana Zlotsky, CEO of A Place for Mom, joins Clint Betts for a conversation on caregiving, aging, leadership, AI, healthcare, and one of the biggest demographic challenges facing America.

As the first wave of baby boomers turns 80, millions of families are being thrust into caregiving roles with little preparation, enormous financial burdens, and difficult decisions about senior care. A Place for Mom helps families navigate those challenges by connecting them with trusted advisors and care solutions tailored to their unique situations.
In this episode, Tatyana shares why caregiving is becoming one of the defining issues of our time, how AI can support both families and businesses, and what leaders must do to navigate uncertainty and change.

The conversation also explores immigration, resilience, company culture, healthcare innovation, and the future of senior living.

00:00:00 - Introduction and Career Journey
00:01:11 - Mission of A Place for Mom
00:02:44 - Caregiving Crisis and Statistics
00:03:55 - A Day in the Life of a CEO
00:05:06 - Optimism and AI
00:07:04 - Leadership and Decision Making
00:09:05 - Company Values
00:10:18 - Balancing Efficiency and Compassion
00:13:02 - Inspirational Leaders
00:14:42 - Managing Company Culture
00:17:04 - Future of Senior Living Industry
00:19:05 - Influence of Immigrant Experience
00:20:38 - Acknowledging Mentors and Supporters
00:22:07 - Conclusion and Gratitude

If you're interested in leadership, healthcare, AI, aging, caregiving, entrepreneurship, or building mission-driven organizations, this conversation offers valuable insights into one of society’s most important challenges.

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