Your Company Is Probably Telling the Wrong Story with Simon Ostler

Episode 353 of The Business Development Podcast features Simon Ostler, a former newsroom leader, media strategist, and founder of Simon Ostler Consulting. With more than 20 years of experience in Canadian media, including senior leadership roles at Global News Toronto, Simon spent his career deciding which stories earned attention and which ones were ignored. In this conversation, he explains why most companies do not have a marketing problem, they have a storytelling problem.

Kelly and Simon explore why people connect with human experiences, not corporate messaging, and why trust has become one of the most valuable currencies in business. They discuss earned media, reputation, thought leadership, AI, and why authentic stories matter more than ever. Whether you are a founder, executive, entrepreneur, marketer, or business development professional, this episode will challenge the way you think about attention, credibility, and the story your organization is telling.

Key Takeaways:

1. Most companies do not have a marketing problem, they have a storytelling problem.
2. The story is rarely the company, the story is the human being impacted by it.
3. People remember real people, not corporate updates, product launches, or bullet points.
4. Trust is built long before you need it, not during the crisis.
5. AI can create content, but it cannot replicate lived human experience.
6. Earned media matters because third-party validation still builds credibility.
7. If your story only excites your company, it probably will not connect with anyone else.
8. Great storytellers find the person, the emotion, and the reason people should care.
9. Start small, stay consistent, and build your reputation one story at a time.
10. In a noisy world, authentic human stories are your greatest competitive advantage.

Connect with Simon Ostler

Simon Ostler is a media strategist, public relations consultant, journalism instructor, and former newsroom leader with more than 20 years of experience in Canadian media. Through Simon Ostler Consulting, he helps organizations build trust, strengthen credibility, uncover compelling stories, and earn meaningful attention through authentic storytelling and strategic communications.

🔹 LinkedIn: https://www.linkedin.com/in/simonostler/

🔹 Website: https://simonostler.com/

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