Social media, creators and the 'twin pace' brand
New research from WARC finds that social and creator marketing – for all its speed and cultural relevance – hits three structural ceilings that no amount of additional content or paid media can break ...
13 Aug 31min
Who murdered Madison Avenue?
How did ad agency economics become so challenging? Fee-cutting and low growth are part of the equation, but the roots of the issue go back decades. Ad industry analyst and author Michael Farmer joins ...
11 Aug 44min
Beyond vibes: Creator strategies to drive real effectiveness
Just 29% of creator ads outperform the average brand ad. Research from System 1, WPP Media and Tiktok uncovers what drives attention, emotion and brand recognition across creator content. System 1's A...
6 Aug 36min
The Effective CMO: Uber's Lucinda Barlow
Uber's Lucinda Barlow offers advice for marketers on how to build a safe culture for creative experimentation, identifying strategic blind spots, making decisions in times of extraordinary uncertainty...
4 Aug 32min
The great divide: how to overcome marketing silos
How do the best marketers actually integrate brand and performance – not just in theory, but in org design, planning and measurement? Prophet’s Kate Price and Monica El Hassan join WARC's Ann Marie Ke...
30 Juli 44min
Attention is the new architecture for AI visibility
Brand equity is essential to win on AI platforms. Equity can't be built without memory, and memory can't be built without attention. WARC's Alex Brownsell discusses what role attention plays in AI vis...
28 Juli 29min
Cultural intelligence matters more than ever
Cultural intelligence is high stakes for brands in the era of infinite content. Developing culturally-fluent talent is essential for brands seeking an edge. Cultural strategist Rachel Lowenstein and E...
23 Juli 30min
The harsh reality of advertising's shift to 'churn and burn'
New data from CreativeX reveals the alarming extent of 'churn and burn' short-termism among advertisers, based on a study of 633,000 ads over two years. Content volume is way up, but media budgets are...
21 Juli 37min
