Progressive Period Care and the Problem Nobody Was Solving: Mia Klitsas on Innovation in Women's Health through Moxie

It started with a lone tampon rolling around at the bottom of a handbag. That was the moment,

Mia Klitsas, the Co-founder of Moxie, Australia's progressive period care brand on a mission to make women feel genuinely seen through products that are functional, beautiful, and built around real needs that have been overlooked for far too long.

In this episode, Mia takes us behind twenty-one years of building a brand from the ground up, bootstrapped, battle-tested, and unapologetically focused on women. From cracking major retail at 22 with nothing but cold calls and conviction, to developing Australia's first purpose-built pad for endometriosis, there is a lot in this conversation that goes well beyond period care.

If you are building something, selling something, or simply trying to understand what it really takes to create a product women actually need, the answers are in here. Let’s dive in!

Key Takeaways:

• Find out how a tampon rolling around in a handbag sparked a business idea that a 21-year-old turned into a launch in just six months with nothing but guts, cold calls, and a dog-with-a-bone attitude
• Discover why Moxie calls itself progressive period care and what that actually means when it comes to the way they talk about women's bodies, periods, and pain
• Learn what Mia personally uncovered when she sat down with 43 people living with endometriosis, and why what she heard completely changed how Moxie thinks about product development
• Find out what Australia's first purpose-built pad for endometriosis actually does differently
• Find out why Mia believes the future of women's health innovation isn't just about building products for women and the two words that she thinks should sit at the centre of every founder's process
• Find out why Mia thinks most people building in women's health are still getting it fundamentally wrong and the uncomfortable truth she's not afraid to say out loud

Resources:

Mia Klitsas: LinkedIn

Moxie: Instagram | TikTok | YouTube

Moxie: Website

Maaike Steinebach: LinkedIn

Website Femtech Future: https://www.femtechfuture.com

Instagram Femtech Future: @femtech_future

Mia didn't wait for permission to change the conversation around periods, she just started having it. Loudly, honestly, and without apology. And in doing so, she built something that millions of women around the world didn't even know they were waiting for. That's what happens when you stop designing around what's comfortable and start designing around what's real.

If this episode resonated with you, share it with a woman in your life who deserves to feel seen in her health. Like it, leave a review, and help us keep amplifying the founders who are quietly and not so quietly changing the face of women's health. See you next week for another episode of Femtech At Work.