Apprentices, curriculum and Ai with Maria Tomkinson, Digital Trainer, Cheshire College South & Wes...

Apprentices, curriculum and Ai with Maria Tomkinson, Digital Trainer, Cheshire College South & Wes...

Maria spoke to James on the podcast about supporting marketing apprentices, and giving those students the knowledge, skills and behaviours to support a business's marketing projects.

She spoke about the changes with marketing apprenticeships and how tech and platforms are improving and changing at an exponential pace.

And how AI is important, but not for what you may think! Customer analysis is one that Maria spoke about using Ai for - and how it is the perfect tool for making those analysis sessions much quicker.

Listen to how those students, armed with that knowledge, can grow and mold with a business - which is a fantastic opportunity for both parties!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Old Trafford, Manchester, June 2026

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Flooring, decision making and customer jouneys with Mamit Agarwal, Furnishings UK, Old Trafford

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24 Juni 17min

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17 Juni 11min

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Mathias spoke to Alix on the podcast in Brighton about the niche market of dairy farms.They discussed the channels available for farming, how the audience has changed from once very localised to now v...

17 Juni 11min

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Amy spoke to Alix on the podcast in Brighton about the delicate subject of surrogacy.They spoke about the expansion of the UK and US companies, the differences of finding matches in the UK and oversea...

17 Juni 11min

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29 Apr 11min

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