3 Reasons to Add Video to Your Podcast (And 3 Reasons to Not)

Takeaways

Apple Podcasts adding video in 2026 is about keeping listeners in-app—not replacing YouTube.
Video can improve retention, boost visibility, and expand your content repurposing options.
You shouldn’t add video if it overwhelms your workflow, stretches your budget, or your audience prefers audio-only.

Apple Podcasts is rolling out video podcasting in 2026, and podcasters are asking what it means for workflow, hosting, and growth. Abbey breaks down why Apple’s move is less about competing with YouTube and more about keeping users inside the Apple Podcasts ecosystem. She shares three reasons video may be worth adding—retention, standing out, and more repurposing opportunities—and three reasons to skip it—workload, cost, and audience fit. The episode closes with the core strategy reminder: the best format is the one you can produce consistently without burnout.

Key Topics Covered:

Apple Podcasts adding video in 2026: what’s changing
Is Apple trying to become YouTube?
What this may mean for hosting and production workflows
3 reasons to add video: retention, visibility, repurposing
3 reasons not to add video: workload, expense, audience mismatch
How to choose an audio-only vs video strategy you can sustain

News Articles:

https://www.cnbc.com/2026/02/16/apple-takes-on-youtube-and-spotify-with-new-video-podcasting-push.html

https://www.apple.com/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/

Affiliates: https://abbeygravesproductions.com/affiliates/

Connect with Abbey: https://abbeygravesproductions.com/

Podcast Website: https://abbeythepodcastlady.com

Podcast gear recommendations: https://www.amazon.com/shop/abbey-thesmalltowntourist/list/SXFRAQOS5X5J?ref_=aip_sf_list_spv_ofs_mixed_d

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