Nadiya Attard & Martin Martirosyan: Live Casino's Next Chapter

🎙️ NEXT.io Podcast #267 with Martin Martirosyan, CEO of Imagine Live Group & Nadiya Attard, Chief Commercial Officer

Imagine Live has grown from 7 tables in 2022 to over 150 today — with studios in Armenia, Romania and Spain. But the bigger story is what's coming next. In this episode, Martin and Nadiya break down the AI dealer debate, the operator dependency trap, and why quality is the one thing they refuse to discount.

⏰ Timestamps:

00:00 - Intro & Sponsors

01:41 - Meet Nadiya Attard & Martin Martirosyan

02:14 - Nadiya's move to Imagine Live: what impressed her

03:24 - Imagine Live's origin story: from 7 tables to 150+

04:33 - AI live dealers: hype or the future?

06:18 - Will AI replace real dealers? Martin's honest take

08:30 - Are players actually asking for AI dealers?

09:44 - How Imagine Live uses AI: infrastructure, not a gimmick

16:30 - Localization in live casino: why one Spanish doesn't fit all

24:00 - The Armenia advantage: talent, speed and studio quality

31:00 - Breaking into new markets: the operator relationship challenge

38:00 - The operator dependency trap: why 40%+ from one supplier is a risk

41:15 - The Playtech monopoly lesson and what's repeating now

44:25 - Transparent commercial pricing: Nadiya's philosophy

46:21 - Imagine Live's USPs: quality, speed and technology

50:31 - Predictions: where is live casino in three years?

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This episode of ⁠NEXT.io⁠ is brought to you by:

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Sponsored by:

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