Are You Using OJ Simpson's Hype Machine?

Are You Using OJ Simpson's Hype Machine?

When OJ Simpson stood up at his arraignment in 1994 he didn't say "not guilty". He said "absolutely, 100 percent not guilty". Three extra words that mean nothing legally, because "not guilty" is a binary. You can't be more not guilty than not guilty. In this episode of How Words Work, Jack Fox breaks down why people add convincing language to their own statements when nobody has asked them to, why that hype always lands as weakness, and the one place where convincing language is genuinely useful. From OJ at his arraignment to your colleague in a meeting to the dating profile that protests too much, you'll learn how to spot the hype, what it's protecting, and how to remove it from your own speech so your words finally carry their own weight.


How Words Work is a weekly podcast with Jack Fox.


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Avsnitt(35)

You're Confessing To More Than You Think

You're Confessing To More Than You Think

I've spent years studying the words of thousands of criminals and people under pressure. And one of the things I've found is that some of the most revealing words in any statement aren't the big ones....

16 Aug 13min

After Hearing These Two 911 Calls You'll Never Speak The Same Way Again

After Hearing These Two 911 Calls You'll Never Speak The Same Way Again

I've spent years studying the words of thousands of criminals. And in all that time the most important thing I've learned is this. You already know how to hear the difference between someone you trust...

9 Aug 19min

Why The Longer Your Answer The Less People Believe You

Why The Longer Your Answer The Less People Believe You

Someone asks you a question. A simple one. And instead of answering it, you tell them the story around it. The context. The background. The reasons. The timeline. By the time you stop talking they kno...

2 Aug 16min

Are You Saying What You Think People Want To Hear? Mackenzie Shirilla Was. And Nobody Believed Her.

Are You Saying What You Think People Want To Hear? Mackenzie Shirilla Was. And Nobody Believed Her.

In Netflix's The Crash, Mackenzie Shirilla talked about her boyfriend Dominic Russo and his friend Davion Flanagan. She said what she thought a grieving, innocent person should say. Loving. Protective...

26 Juli 14min

Mackenzie Shirilla Went On Netflix To Convince The World She Was Innocent. Her Words Did The Opposite.

Mackenzie Shirilla Went On Netflix To Convince The World She Was Innocent. Her Words Did The Opposite.

In May 2026 Netflix released The Crash, a documentary about Mackenzie Shirilla, convicted of the murders of Dominic Russo and Davion Flanagan. Before the documentary, most people had never heard of he...

19 Juli 14min

Why The Military Writes Better Emails Than You Do

Why The Military Writes Better Emails Than You Do

The US military spent decades working out how to write emails that can't be misunderstood under pressure. They landed on three rules. Subject lines that say what the email actually wants. Bottom Line ...

12 Juli 19min

Are You Apologizing As Badly As Diddy?

Are You Apologizing As Badly As Diddy?

In May 2024, CNN released hotel surveillance footage of Sean "Diddy" Combs assaulting his then-girlfriend Cassie Ventura. Within 24 hours, Diddy posted a 70-second apology video to Instagram. He never...

28 Juni 17min

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