The messy reality of pivoting #115

The messy reality of pivoting #115

Sometimes a business pivot starts with a carefully planned strategy. Other times it starts with panic, burnout, a global crisis… or just the growing feeling that something isn’t working anymore.

In this episode, Malena and Johanna talk about the messy reality of changing direction as creative entrepreneurs. From freelance work and sewing businesses to bridal alterations, PDF patterns and unexpected career detours (construction worker!).

They also reflect on the emotional side of entrepreneurship: anxiety, motivation, social exhaustion, financial uncertainty and how difficult it can be to know whether you should keep pushing forward or try something completely different.

And naturally, it wouldn’t be Stitching Tales without a slight detour into matching fabric shades, small talk and the unexpected ways world events have shaped their businesses.


Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Or contact us at our socials:

Stitching Tales on Instagram

Stitching Tales on YouTube

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

Hazelhen Patterns Instagram

hazelhenpatterns.com (get your free Malva t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

thelaststitch.com

The Last Stitch Instagram


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Avsnitt(120)

Getting darts right: Everything you need to know #120

Getting darts right: Everything you need to know #120

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11 Aug 59min

To A Tee update: The book is taking shape #119

To A Tee update: The book is taking shape #119

It's time for another To A Tee update, and this time Johanna and Malena have plenty to share. After months of writing, drafting, testing and revising, the book is finally starting to look like... well...

4 Aug 56min

Beyond the sketch: The hidden jobs in clothing #118

Beyond the sketch: The hidden jobs in clothing #118

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28 Juli 1h 2min

Summer sewing, rabbit holes & reality checks: An update episode #117

Summer sewing, rabbit holes & reality checks: An update episode #117

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21 Juli 1h 3min

How sewing pattern grading works #116

How sewing pattern grading works #116

Sizing a sewing pattern is rarely as simple as making everything bigger or smaller. In this episode, Malena unpacks what pattern grading actually involves, from choosing a base size to adjusting propo...

14 Juli 1h 6min

Getting elastic right: Why not all elastic is created equal #114

Getting elastic right: Why not all elastic is created equal #114

Johanna and Malena unravel the surprisingly complicated world of elastic, and hopefully they didn't stretch this topic too far!This elastic deep dive covers everything from comfy waistbands and sports...

30 Juni 1h 2min

Make it last: Caring for your handmade wardrobe #113

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You spend days making a precious garment. And then, with wash and wear, it starts to break down.In this episode, Malena and Johanna talk about what affects how long handmade clothes actually last, suc...

23 Juni 56min

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