Oura's chief marketing officer on 'empathetic' advertising, sports sponsorship and building awareness

Oura's chief marketing officer on 'empathetic' advertising, sports sponsorship and building awareness

Oura is one of the fastest growing health wearable brands, with revenues increasing fourfold in the last two years and the business on track to surpass 5 million users.

In this episode of The Marketing Week Podcast, CMO Doug Sweeny joins host Molly Innes, work and careers editor & podcast lead, to explore the brand's approach to marketing, from sports sponsorship to its recent brand repositioning and platform 'Give us the Finger'.


Since Sweeny last spoke to Marketing Week in October - when the brand repositioned from fitness tracker to 'holistic' health brand - its brand awareness has jumped from 20% to 30% in the UK.


He also discusses his team's relationship with the product function. "We work incredibly tightly with the product team. It's left hand, right hand," he says, noting that the "idea of a baton hand off" to marketing just doesn't cut it.


This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar.

Hosted on Acast. See acast.com/privacy for more information.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(172)

How can marketers thrive in the second half of 2026?

How can marketers thrive in the second half of 2026?

In this episode of The Marketing Week Podcast, we’re reflecting on the year so far and what it means for marketers going into the second half of 2026.Hosts Lucy Tesseras, managing editor, and Molly In...

29 Juni 32min

Is the marketing industry as progressive as it claims?

Is the marketing industry as progressive as it claims?

Is marketing as progressive, equitable and inclusive an industry as it claims to be?Taking pay disparity as a meaningful measure, Marketing Week data proves the industry still has many issues to resol...

17 Juni 51min

Inside Diageo's World Cup marketing playbook

Inside Diageo's World Cup marketing playbook

With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward.Diageo is one such brand. As FIFA's official...

9 Juni 28min

Nationwide and agency Mother on building a celebrated brand

Nationwide and agency Mother on building a celebrated brand

The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here ...

4 Juni 46min

How Arla Foods transformed marketing capability with CMO Patrik Hansson

How Arla Foods transformed marketing capability with CMO Patrik Hansson

Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business.This episode of The Marke...

27 Maj 43min

Why ‘outdated’ systems are harming parents’ progression

Why ‘outdated’ systems are harming parents’ progression

As Pearson vice-president of global brand Rachel Exton points out, a lack of ambition is not the reason 44.6% of mothers responding to the 2026 Career & Salary Survey say being a parent has harmed the...

13 Maj 30min

Rethinking transparency and accountability in digital advertising

Rethinking transparency and accountability in digital advertising

Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners.Now, as certain social media platforms face claims that their algorithms are i...

20 Apr 39min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
dynastin
svd-tech-brief
rss-borsens-finest
avanzapodden
uppgang-och-fall
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-dominoeffekten
borsmorgon
market-makers
rss-svart-marknad
rss-hos-psykologen
rss-kort-lang-analyspodden-fran-di
montrosepodden