SARAH STEIN LUBRANO: How do we change people’s minds about what’s happening to the world?

Sarah Stein Lubrano (neuroscientist, political scientist, former obituary writer!) is an expert in how to change people’s minds most effectively and for the betterment of all beings. In this chat, we talk through why the techniques that dominated the “old world” – debate, reason, bludgeoning people with facts – no longer serve us. We then go through how persuasion and change will need to work going forward, as we find ourselves needing to cooperate and communicate more effectively than ever before.

We cover the role of third spaces, why fascist governments always want to shut down cafes, the “gateway” rituals, practices and spaces that get people to open into change as well as how to talk about collapse with people still stuck in a linear mindset (essentially the content of her new book Don’t Talk About Politics, How to Change 21st Century Minds).

Sarah is the head of research for The Future Narratives Lab, which focuses on narratives about social and political change, and serves on the Institute of Imagination’s Global Imagination Board. She was previously the head of content at Alain de Botton’s School of Life.

SHOW NOTES

• You can get your copy of Sarah’s book Don’t Talk About Politics: How to Change 21st-Century Minds here. You can also follow her work on socials.
• Here’s the Substack post that Sarah mentions toward the end: "Don't Talk About Politics"
• Alain de Botton was also a Wild guest, and you can listen to his episode here.

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