Episode 157: How to Build Real Buzz Around Your Art (Without Chasing the Algorithm)

You've been posting. You've been showing up. And it still feels like no one is paying attention.

After 23 years in the art industry, Jodie can tell you creating buzz around your work isn't luck, and it isn't about follower count. It's a strategy, and most artists are either skipping it entirely or doing it in a way that was never going to work.

In this episode, Jodie breaks down exactly how to build real, lasting buzz around your art, whether you're brand new or you've felt stuck in a visibility rut for years.

You'll walk away knowing:

• Why your email list is your most underrated asset, and how to start one even if you only have a handful of names

• The local collaboration strategy most artists never think to try

• Why leading with yourself, not the finished painting, is what actually builds connection on social media

• How to build a real sequence and strategy around a launch, instead of a single announcement

• Why buzz starts with you, not a viral moment

If you're ready to stop waiting to be discovered, this episode is for you.

Subscribe so you never miss an episode, and if you know an artist who would be a great guest, email amy@jodieking.com.

Resources Mentioned:

• Ready to make your art a career for yourself? Join me for a three-part workshop, The Artist Who Gets Paid, Starting August 20th: https://www.jodiekingart.com/artistseries

• Studio Elite is for the artist ready to reach new heights in their art biz. Check it out: https://www.jodiekingart.com/studioelite

• This isn't a social media episode, but if you're looking for one, check out Episode 06: How to Use Social Media to Sell Your Art: https://jodieking.com/episode-06-how-to-use-social-media-to-sell-your-art/

• Episode 51: Why Your Art Social Media Account Isn't Growing: https://jodieking.com/episode-51-why-your-art-social-media-account-isnt-growing/

• Episode 67, Why You Need an Email List and How to Start One: https://jodieking.com/episode-67-fight-me-yes-an-artist-needs-an-email-list-with-yasmine-kashefi/

• Episode 24: on why most artists aren't making money in their art business: https://jodieking.com/episode-24-why-artists-arent-making-money-in-their-art-biz/

• Episode 126: From Scrolls to Sales: Attracting Real Art Collectors on Instagram: https://jodieking.com/episode-24-why-artists-arent-making-money-in-their-art-biz/

• I talk a lot about email strategy in Art Biz For Rebels. If you want more of that, join us: https://www.jodiekingart.com/artbizforrebels

• Have a question for Jodie? Ask it here: https://forms.gle/hxrVu4oL4PVCKwZm6

• How are you liking the Honest Art® Podcast? Leave us a review on your favorite podcast platform and let us know!

• Watch this full episode on my YouTube channel: https://www.youtube.com/playlist?list=PLMquJfuMsSg0fr46BRdia1cWd-81GThzF