Your Sales Team Blames Marketing. Marketing Blames Sales. Now What? (AUDIO ONLY)

Sales blames marketing.

Marketing blames sales.

And the owner is stuck in the middle watching ad spend climb, margins shrink, and accountability disappear.

In this episode of The Fitz & Franson Show, Fitz and Franson break down the blame game that happens inside growing home service companies when sales and marketing are not operating from the same playbook.

Marketing says the leads are coming in.

Sales says the leads are garbage.

But the real problem is usually deeper: unclear lead standards, emotional CRM notes, weak follow-up, skipped sales process, poor campaign feedback, and no shared metric tying both sides to revenue.

Fitz and Franson unpack how owners can tell whether they actually have a lead quality problem, a sales execution problem, or a leadership problem hiding underneath both.

FFS also lays out three practical fixes you can use this week:

1. Define what a qualified lead actually means.
2. Enforce clean CRM notes and lead dispositions.
3. Create a weekly bridge meeting between sales and marketing.

Because when sales and marketing are disconnected, your business does not just waste leads.

It burns money, burns trust, and burns out your best people.

Book a FREE AUDIT with Powrful Media.

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🎧 LISTEN ON:

YouTube: https://www.youtube.com/@fitzandfransonshow

Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403

Audible: https://a.co/d/0a9gxjs0

#SalesAndMarketing #BusinessGrowth #HomeServices #Leadership #MarketingStrategy