Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal
Ari Paparo and guest co-host Paul Knegten sit down with Jack Raines, author of Young Money, to discuss how viral LinkedIn posts, humor, and attention-driven marketing helped him build a 61,000-subscri...
21 Aug 54min
Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting
Ari Paparo and Eric Franchi sit down with Matthew Drengler, Head of Partnerships at Podscribe, to unpack the messy reality of podcast measurement. They explore attribution, incrementality, the shift f...
14 Aug 58min
Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing
Ari Paparo and Eric Franchi are joined by Nikhil Lai, Principal Analyst at Forrester, to discuss the evolution of performance marketing, Answer Engine Optimization (AEO), connected TV, incrementality,...
7 Aug 50min
Episode 184: Ben Edelman Will Send You to Affiliate Jail
Ben Edelman, independent consultant and longtime ad fraud investigator, joins Ari Paparo and Eric Franchi to discuss the Phia affiliate controversy, the evolution of ad fraud, AppLovin's install pract...
31 Juli 49min
Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs Incrementality
Ari Paparo and Eric Franchi welcome Olivia Kory, Chief Marketing Strategy Officer at Haus, to unpack one of advertising's biggest questions: do ads actually work? Olivia explains the critical differen...
24 Juli 52min
Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta
AppsFlyer President and General Manager Brian Quinn joins Ari Paparo and Eric Franchi to discuss the company’s $1 billion funding round backed by Google, Meta, Unity, and Moloco. They explore independ...
17 Juli 44min
How InMobi Is Reinventing Advertising with AI Agents
What happens when AI agents become media buyers and shopping assistants? Ari Paparo sits down with Abhay Singhal, Co-Founder and CEO of InMobi Advertising, to discuss the future of agentic advertis...
15 Juli 17min
