EP. 373: Johnny Morris on Conservation, Quail, and Inspiring the Next Generation

A conservation legend and a remarkable young bird caller reveal why America's uplands are worth protecting.

Conservation begins with curiosity, and few conversations capture that better than this one. Twelve-year-old bird calling phenom Samuel Henderson shares how his passion for birds and his extraordinary ability to mimic more than 125 species have inspired millions to pay closer attention to the natural world. From bobwhite quail and sandhill cranes to common loons and ring-necked pheasants, Samuel's talent reminds us of the power of a bird’s song to spark curiosity which results in a passion for PF & QF’s upland habitat mission.

That conversation naturally leads to Johnny Morris, founder of Bass Pro Shops, whose lifelong commitment to wildlife, public land access, and habitat conservation has shaped generations of hunters and anglers. Morris reflects on growing up quail hunting in the Missouri Ozarks, the bird dogs that fueled his family's outdoor traditions, and why protecting healthy habitat remains the foundation of America's hunting heritage.

Listeners will hear timeless stories about bobwhite quail hunting, bird dogs, conservation leadership, and the North American Model of Wildlife Conservation. It's a reminder that hunting and fishing aren't simply outdoor pursuits. They're opportunities to build stronger families, introduce young people to the outdoors, and ensure healthy wildlife populations for generations to come.

Follow the show for weekly conversations about hunting, conservation, bird dogs, and upland birds.

Show notes

• At Quail Forever’s Bobwhite Ball in Saint Louis a few hours after this conversation, Johnny Morris was recognized as the organization’s first-ever recipient of the “Spirit of the Uplands” award.
• Morris has also announced a $250K investment in PF & QF’s Build a Wildlife Area program, which was made possible through the Bass Pro Shops and Cabela’s Outdoor Fund.
• Check out CBS Evening News feature on Samuel Henderson’s incredible bird calling talent.

On the Wing Podcast is proudly fueled by Purina Pro Plan.