The Operator Trap: Why Your Practice Can't Survive Without You and How to Fix It.
In this episode, host Manjali Kulathunga joins Mike de Jong to expose the operator trap, the profitable but unsellable reality that forms when an aesthetic practice cannot function without its founder...
12 Aug 28min
Fully Booked on $0 in Ads. Here's What She Built Instead.
In this episode, host Don sits down with Dr. Sinehan Bayrak, a board-certified facial plastic surgeon who filled her Philadelphia practice in under two years without spending a dollar on paid advertis...
6 Aug 49min
Why Aesthetic Patients Don't Move Forward: Finding the Hidden Breaks in Your Patient Journey
In this episode, host Don Adeesha joins double board-certified dermatologist and somatic trauma specialist Dr. Kiera Barr to explain why a clinically excellent aesthetic consultation can still end wit...
30 Juli 42min
Why Discount Ads Fill Your Schedule With the Wrong Patients, And the Trust-Based Funnel That Fixes It
In this episode, host Don sits down with Naren Arulrajah, founder and CEO of Ekwa Marketing, to dismantle the med spa playbook of cheap ads and low-price Botox deals. Naren argues that discount-first ...
23 Juli 22min
Your Practice Is Hiding the Answer: The Internal Audit Method That Exposes What's Actually Blocking Your Growth
In this episode, host Anji reconnects with Kara McClanahan, executive business consultant at Aesthetic Practice Partners and VP of Operations at Genesis Lifestyle Medicine, to break down why most aest...
9 Juli 22min
The Data-Backed Diagnostic: "What Your EMR Already Knows About Whether Your Med Spa Will Survive the Next 24 Months"
In this episode, host Don Adeesha sits down with Dr. Tiffany Hall, Chief Growth Officer at Aesthetic Record, to dismantle the biggest myth in medical aesthetics: that revenue is the number that decide...
2 Juli 30min
How to Show Up on Google AI Overviews: What Aesthetic Practices Are Getting Wrong in 2026
In this episode, host Don Adeesha sits down with Naren Arulrajah, founder of Ekwa Marketing, to tackle the single most disorienting shift in aesthetic practice growth right now: the collapse of tradit...
25 Juni 27min
