What If Your Best Running Is Still Ahead?
Hardrock 100 gave aging trail runners something many of us didn't realize we needed: hope. Ludovic Pommeret broke the course record at 50. Courtney Dauwalter won again and still walked away chasing so...
16 Juli 22min
They Refuse to Make Toy Shoes. | Inside HOKA's Culture Strategy
HOKA has become one of the few running brands to cross into culture without losing credibility with runners. If you're building a brand, launching new products, or wondering how companies grow without...
13 Juli 29min
What is Borderlands Actually Building?
For the first time in months, I'm stepping away from interviews and monologues for a Borderlands Trail Running founder update.By the time this episode goes live, my family and I will be somewhere over...
7 Juli 21min
Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About
Western States 2026 is over. The course records have been set, the winners crowned, and the internet has already moved on. This isn't another race recap. It's a cultural breakdown of what Western Stat...
29 Juni 28min
Trail Running Culture Doesn't Scale | Bob Crowley's Response
Western States and UTMB are often framed as opposite visions for the future of trail running. One protects through limits. The other protects through growth. But after publishing an episode on that te...
22 Juni 22min
Western States Wants to Protect, UTMB Wants to Grow
Western States and UTMB have become the two most influential institutions in trail running, but beneath the debate over lotteries, race series, and growth is a deeper question: when something becomes ...
19 Juni 17min
Wasatch 100 & Bear 100: When Ultra Running Just Hurts
Wasatch 100 and Bear 100 are two of the hardest races in ultra running. Michael Whiteside ran both just three weeks apart, and what stayed with me from this conversation wasn't the accomplishment. It ...
16 Juni 14min
