Decades of Wood Flooring Wisdom From the Trenches with Pro Lorie Davidson

In this episode of “All Things Wood Floor”, host Stephen Diggins sits down with veteran wood flooring contractor Lorie Davidson of Davidson Wood Flooring in Dahlonega, Ga., to discuss the experience, craftsmanship and customer psychology behind exceptional hardwood floors. Lorie shares how he got his start in the trade at just 15 years old, reflects on the evolution of sanding equipment and finishing techniques, and explains why thinking like an interior designer has become one of his greatest strengths. He also offers practical advice on stain selection, lighting, color matching and reading customer body language when helping them choose stains. He also shares how one wood flooring pro inviting him to attend a class began an education journey that changed everything for his life and his business. Whether you're a seasoned flooring pro or looking to sharpen your finishing skills, this conversation offers decades of hard-earned knowledge, real-world stories and tips you can apply on your next wood flooring job.

Read Lorie’s articles:

My Rule Of Three: How I Match Customers With Stain Colors Right Away

How This Rhombus Hallway Project Happened: ‘You Know You’re a Floor Guy, Right?’

Find the Real Masters of Wood Flooring Facebook group.

Enter the 2026 WFB Ultimate Wood Floor Guy & Gal Contest.

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(66)

Taking Hardwood Forward: Talking Wood Flooring Innovation & Design Trends with AHF Products' Milton Goodwin & Tim Ryan, Part 1

In Part 1 of this ATWF takeover episode, Stephen Diggins talks with AHF Products’ Milton Goodwin and Tim Ryan about the company’s latest innovations in solid and engineered hardwood flooring. They exp...

13 Aug 38min

Jobsite Hustle to 50 Grit: How Josh Hansman is Building a Business with Craft, Culture and Purpose

In this episode Josh Hansman of Cincinnati-based 50 Grit Flooring shares his unconventional journey building a thriving, referral-driven business in the competitive Cincinnati market. Hansman offers a...

10 Apr 58min

From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

In this episode, we sit down with Steve Osborn of Spokane, Wash.-based Black Forest Hardwood Floors—Wood Floor Business’s 2025 Ultimate Floor Guy and a WFB contributing author—to unpack his journey an...

27 Mars 51min

Balancing Craftsmanship, Chemistry and Common Sense: Expert Michael Purser, Part 2

In part two of this fascinating conversation, Michael Purser of Rosebud Company takes listeners deeper into the art and judgment behind true wood floor restoration. From chemically removing old finish...

17 Mars 59min

Talking Modern Coatings, Finish History, Working on Historic Restorations and More: Expert Michael Purser, Part 1

In this episode, host Stephen Diggins and wood floor historical restoration expert Michael Purser of The Rosebud Company in Atlanta take a deep dive into wood floor finishes: the rise of urethane fini...

10 Mars 59min

Practical Sanding Advice and How to Charge What You're Worth: Tips from Tom Wimberly, Part 2

Part two of "All Things Wood Floor" with lifelong wood floor pro and tool-repair wizard Tom Wimberly digs into the real-world habits that separate smooth, profitable jobs from headache callbacks. Wimb...

8 Dec 202558min

Essentials for Keeping Sanding Machines Running: Tips from Tom Wimberly, Part 1

In Part 1 of this episode, Tom Wimberly of TNT Machine Repair shares how a 40-year career in hardwood flooring evolved into a full-time machine-repair calling. Raised in the trade and naturally mechan...

1 Dec 202550min