Why Training Fails and How to Design for Change Instead with Heather Burright

In this episode, Heather Burright shares what she has learned building learning and development programs for the nonprofit sector. Heather is the founder of Skill Masters Market and host of the Learning for Good podcast, with more than 15 years in L&D and a niche helping nonprofits and associations build the training their missions deserve. She combines instructional design expertise with change management principles to create real behavior change rather than course completions. Heather and Andy explore what makes L&D in the nonprofit world genuinely different, from training volunteers and community members to navigating federated structures where the national office supports local organizations it does not actually manage, and why influence and buy-in matter more there than authority ever could.

The heart of the conversation is Heather's argument that training is too often treated as the goal when the real goal is change. She explains why L&D professionals should see themselves as change agents rather than training factories, walks through a seven month learning experience she designed that finally made a struggling team feel heard, and shares how she approaches skills analysis, competency models, and AI readiness. She also offers practical advice on building trusting stakeholder relationships, asking better questions instead of absorbing other people's stress, and the identity shift that helps talent development professionals earn genuine credibility.

I hope you enjoy it! As always you can learn more and connect with me on my website (andystorch.com) or LinkedIn. And you can find my books - Own Your Career Own Your Life and Own Your Brand, Own Your Career - on Amazon.

Connect with Heather Burright: LinkedIn