Ep 233 | Having a Business That Makes Money Doing What You Love

What if the thing you love doing most — the actual coaching, the actual teaching, the real work with your clients — is not what you have to sacrifice to grow your business... but the very thing to build it around? That's what this episode is about, and it might change how you think about every business decision you make from here.

In this episode I'm sharing why centering your business around the work that gives you the greatest joy is one of the most important things you can do — because it is so easy to get pulled away from it in the interest of marketing, messaging, offers, and everyone else's ideas about scaling. I'm also pulling back the curtain on my own journey — from the yoga studio, to transformational coach, to becoming a business coach almost by accident — and why through every version of it, the work itself has stayed at the center.

And I'm making the case for something I believe with my whole heart: there is a business model built on being really great at what you do. A business where you actually work with your clients, build real relationships, and deliver the deep work you set out to do — and it grows differently than a business that was never built on that.

In this episode you'll hear:

• Why centering your business around the work that gives you the greatest joy matters more than any strategy, funnel, or scaling plan
• How easy it is to get pulled away from the work you started your business to do — and what it looks like to come back to it
• Why a business built on deep, human, relational work is its own business model — and can't be grown like one built to sell something else
• What it takes to make money doing what you love without diluting it or changing it to fit someone else's version of success
• Why being really great at what you do is a business strategy in itself — and how it creates the client relationships that sustain a business for years

If you started your business to do work you love, this episode is your reminder that the work itself gets to stay at the center — and that there's a real business model built on exactly that.

Speaking of building a business around being really great at what you do — that's exactly what this year's Passionate & Prosperous LIVE! is all about. The theme is Show Up, Stand Out, Get Paid, and it's for those of us who know that the way to be known isn't a 30-second reel — it's being exceptional at the work and letting people experience the depth of it. Join me October 16th & 17th in New York City — early bird tickets are on sale through August 15th!

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