Electric Twin: Using synthetic audiences to understand your fanbase

In this episode, Charlie is joined by Ben Warner, co-founder of Electric Twin, to discuss how sports organisations can use synthetic audiences to get a much better understanding of their fanbase.

Enabled by advances in AI and behavioural science, synthetic audiences allow organisations to model how people think and behave, enabling them to test ideas before investing time and money. We believe this has the potential to dramatically change how sports organisations can understand their fanbase, and to do so at a scale and level of detail that would not be possible with traditional research. With funding from the likes of Atomico, Local Global and Mercuri, Electric Twin is working with organisations such as The Times and Virgin.

In this episode:

How Electric Twin have tested their models to make sure the data is at least as accurate as traditional research
Why Ben views sports as such a fertile territory for synthetic audiences
How your commercial partners can test creative and activation ideas against your synthetic audience
How you can use existing data to establish your own synthetic audiences quickly and easily
Why framing the question wrong isn't an expensive or timely mistake - you can just ask again immediately
How you can test contentious issues - such as ticket price rise - in private, and avoid public backlash
What their recent $10m Series A means for their entrance into the USA and the sports industry

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(86)

The Realest: Turning memorabilia into recurring revenue

Charlie is joined by Scott (DJ Skee) Keeney, CEO and Co-Founder of The Realest, to talk about the untapped revenue stream sitting inside every sports organisation - Memorabilia.Using its on-site authe...

16 Apr 35min

Badge: Building fan experiences in Apple & Google Wallet

“Every company now has a TikTok strategy… yet more people now use mobile wallets than TikTok, so why don’t you have a wallet strategy?”Eric Senn, CEO and co-founder of Badge, joins Charlie on the Spor...

28 Mars 38min

From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

Will Pithers, Strategic Partner Manager for sports at Meta, joins Andy and Charlie on the Sports Loft podcast. Having previously work at City Football Group , Will helps teams, leagues, federations, a...

1 Apr 202552min

Scoreplay: Centralising Sports Media in the Age of AI

In the latest Sports Loft podcast, Andy and Charlie are joined by Victorien Tixier, CEO of Scoreplay. Fresh off the announcement of their $13m Series A funding round, ScorePlay have been seeing huge s...

4 Mars 202543min

From Highlights to Creators: How the sports industry is innovating on YouTube

Jonny Keogh, UK&I Sports Lead at YouTube joins Andy and Charlie on the Sports Loft podcast. Having previously worked at Sky, Jonny now helps major rightsholders and sports creators make the most of Yo...

23 Jan 202548min

The ICC: Innovating at the Cricket World Cup.

Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the ...

16 Dec 202449min

VRTL: Scaling in person fan experiences to a global audience

Courtney Jeffries is CEO of virtual events platform, VRTL. She describes herself as a “recovering Sports Exec” having worked at the Raiders, Pac-12, MSG and then moving into startup life at Satisfi La...

22 Nov 202445min