How to Know When Personalization Becomes Creepy (AI Summit LDN)

Dr. Mohsen Ghasempour, Chief AI Officer at Kingfisher, unpacks why the most dangerous thing a company can do with customer data is use all of it. He explains how a global, multi-brand retailer can draw the line between personalization that feels helpful and personalization that feels like surveillance. He also discusses why AI success is ultimately an execution problem rather than a technology problem.

Key Takeaways:

• What the "comfort test" is and how Kingfisher uses it to decide whether a personalization decision has gone too far

• How global retailers are resolving the tension between centralized AI infrastructure and brand-level autonomy

• Why legal and compliance teams are now embedded in AI development from the start

• What it will look like when AI stops being a distraction and starts being invisible infrastructure

Guest Bio:

Dr. Mohsen Ghasempour is a distinguished expert in the field of artificial intelligence (AI) with a solid academic foundation, holding a PhD in Computer Science. Currently, Mohsen serves as the Chief AI Officer at Kingfisher, where his leadership contributes to the advancement of artificial intelligence and machine learning technologies within the organisation. With over 15 years of experience as an accomplished data scientist and visionary leader, Mohsen has consistently harnessed the power of data to drive strategic decision-making. Prior to his role at Kingfisher, he held pivotal positions in leading technology and retail organisations, including The Hut Group (THG) and Shop Direct. In these roles, he spearheaded cross-functional teams to implement cutting-edge Machine Learning and AI solutions, resulting in measurable and transformative outcomes.

----------------------------------------------------------------------------------------

About this Show:

The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

Music by: Ari Dvorin

Produced by: Sam Laliberte