23. Launching with Ease and Pleasure

This week, I'm taking you behind the scenes of my first Brilliance mastermind launch and my first in-person client retreat.

When I launched Brilliance, I had just gotten back from Egypt. It was the holidays. Nick was sick. Teo had his first recital. I was already fully booked with one-on-one clients.

In terms of available time, energy, capacity, it was not the "ideal" time to launch.

Instead of forcing a bigger launch or waiting for a more convenient season, I chose something different. I built my launch around the season I was actually in.

The result: I sold out my mastermind in 4 days without doing the most.

It was one of the most easeful and fun launches I've ever had.

Inside, I explore:

🍯 Why I stopped treating every launch like I was starting from scratch

🍯 How to leverage your unfair advantages instead of trying to do everything

🍯 Why your business should be built around your current season, not someone else's blueprint

🍯 The difference between strategic effort and unnecessary effort

🍯 What selling out my mastermind and hosting my first client retreat taught me about sustainable business growth

🍯 Why ease and pleasure aren't the opposite of ambition. They can become your strategy.

The lesson isn't that you should launch like I did.

The lesson is that your launches should be built around your unfair advantages, not someone else's.

This episode is a reminder that your business doesn't need you to do the most and follow all the strategies.

Your business needs you to know yourself deeply enough to build around your strengths, your capacity, and the season you're actually in.

🪭 If you're ready to go deeper...

• Learn more about ⁠Brilliance, my somatic business mastermind⁠ for daughters of immigrants & women of color entrepreneurs and creatives. (Join the waitlist)

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