The Business Credit and Financing Show25 Juli

Adam Stettner: Unlock Flexible Capital & Scale Cannabis Business in Highly Regulated Market

Adam Stettner is a seasoned financial services entrepreneur and founder of FundCanna, a leading capital provider to the cannabis industry. After building Reliant Funding into one of the largest small business financing companies in the U.S., he identified a major gap in cannabis lending and launched FundCanna in 2021.

Under his leadership, the company has underwritten over 6,000 clients and approved more than $500 million in funding, becoming the largest non-bank, non-real estate funding source in the sector. Across his career, Stettner and his team have delivered over $6 billion to more than 200,000 businesses and reviewed over one million small business financial profiles. He has raised $300 million in equity and debt, demonstrating deep capital markets expertise. Stettner has earned recognition from Inc. 5000 and was named Ernst & Young Entrepreneur of the Year in San Diego.

During the show we discuss:

Why the cannabis industry is fundable despite common misconceptions
How to access capital in highly regulated and underserved industries
Why traditional lenders avoid cannabis and what alternatives exist
How to evaluate risk and underwriting in non-traditional industries
How to build and scale a lending company in a niche market
Why revenue-based financing is a strong fit for cannabis businesses
How regulatory challenges impact funding and how to navigate them
How to identify underserved markets and turn them into massive opportunities

Resources:
https://thecannabisindustry.org/board-members/adam-stettner/
http://www.FundCanna.com

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