How Pacsun Turned Customers Into a Sales Force

How Pacsun Turned Customers Into a Sales Force

Here's a number that should stop you: 11,000 pairs of jeans, sold in 36 hours, from one video posted by a customer with just 5,000 followers. That's the end result of years of work by Brieane Olson, CEO of Pacsun, who decided her brand needed to stop talking at its customers and start building with them. In this episode, Olson shares strategies from her new book, Co-Created, and what she thinks most companies get wrong about "community" in the first place. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Avsnitt(481)

Stop Dabbling: How High Performers Choose One Path and Go All In

Stop Dabbling: How High Performers Choose One Path and Go All In

Leadership expert Ryan Hawk tackles one of the biggest traps for ambitious entrepreneurs: dabbling in everything and committing to nothing. Ryan unpacks the idea of “beefing up your obituary” by becom...

20 Juli 0s

Naveen Jain on Solving Any Problem

Naveen Jain on Solving Any Problem

Naveen Jain has built multiple billion-dollar companies all without being the smartest person in the room. His secret? He asks the questions the experts are too expert to ask. In this episode, Naveen ...

13 Juli 28min

GoRuck's Founders on Why Community Makes You Future-Proof

GoRuck's Founders on Why Community Makes You Future-Proof

Jason and Emily McCarthy built GoRuck into the leading name in rucking. But when rising costs forced them to raise prices, that community became more than a marketing asset. It became the reason the...

6 Juli 26min

How to Make People Understand You

How to Make People Understand You

You know what you do, but does anyone else? There's often a gap between what you offer and how you explain it. In this episode, Jason shares his framework for closing that gap, so your audience knows ...

29 Juni 10min

How Columbia Sportswear Stands Out in a Crowded Market

How Columbia Sportswear Stands Out in a Crowded Market

A viral ad from Columbia Sportswear caught Jason's eye. After he wrote about it on LinkedIn, the company reached out. So Jason sat down with Tim Boyle, CEO and third-generation owner of Columbia Sport...

22 Juni 26min

Snoop Dogg’s Ice Cream? Here’s the Strategy

Snoop Dogg’s Ice Cream? Here’s the Strategy

Having one of the most recognizable and beloved celebrities in the world attached to your brand seems like it should be an easy win. But getting someone to buy once is one thing. Getting them to buy a...

15 Juni 34min

Ciara Launches A Juice to Solve A Common Parenting Problem

Ciara Launches A Juice to Solve A Common Parenting Problem

The kids' juice aisle looks completely covered. So does the protein market. Most people would conclude there's no room for anything new. Ciara didn't. The Grammy-winning musician and mom of four was w...

8 Juni 35min

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