Making a Mark: Visual Identity with Tom Geismar
99% Invisible13 Feb 2018

Making a Mark: Visual Identity with Tom Geismar

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.

Making a Mark: Visual Identity with Tom Geismar

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Hacking IKEA

Hacking IKEA

IKEA hacking is the practice of buying things from IKEA and reengineering—or “hacking”—them to become customized, more functional, and often just better designed stuff. The locus of the IKEA hacking movement is a website called IKEAhackers.net. It’s a showcase for … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

19 Aug 201418min

The Sound of Sports

The Sound of Sports

Way back in October 2011 (see episode #38, true believers!), we broadcast a short excerpt of a radio documentary produced by Peregrine Andrews about faking the sounds of sports on TV broadcasts. It was one of our most popular and provocative programs … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Walk This Way

Walk This Way

As humans have developed cities and built environments, we have also needed to develop ways to find our way through them. Sam Greenspan went on a wayfinding tour with Jim Harding in the Atlanta airport. Harding is one of the … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

5 Aug 201414min

Duplitecture

Duplitecture

The best knock-offs in the world are in China. There are plenty of fake designer handbags and Rolexes, but China’s knock-offs go way beyond fashion. There are knock-off Apple stores that look so much like the real thing, some employees … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Longbox

Longbox

Reporter Whitney Jones argues that R.E.M.’s Out of Time is the most politically significant album in the history of the United States. Because of its packaging. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

22 Juli 201416min

Snowflake

Snowflake

Well before the early 1500s, when Sir Thomas Moore first coined the term “Utopia,” people have been thinking about how to design their ideal community. Maybe it’s one that doesn’t use money, or one that drops traditional family structures and … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

15 Juli 201416min

Good Egress

Good Egress

When designing a commercial structure, there is one safety component that must be designed right into the building from the start: egress. “Egress” refers to an entire exit system from a building: stairs, corridors, and evacuation routes outside the building. Each state’s building … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

8 Juli 201415min

Cold War Kids

Cold War Kids

During the 1961 Berlin Crisis—one of the various moments in the cold war in which we came frighteningly close to engaging in actual war with the Soviets—President John F. Kennedy vowed to identify spaces in “existing structures both public and … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

1 Juli 201420min

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