7. Embracing authenticity and AI to break the mold in sales - Sara Storm, Co-founder of Break the Box

7. Embracing authenticity and AI to break the mold in sales - Sara Storm, Co-founder of Break the Box

In this episode, we sit down with Sara Storm, co-founder of Break the Box, to dive into her career journey in sales and her passion for redefining the profession.


Sara highlights the essential skills for success in B2B sales, such as mental agility, the ability to understand customer perspectives, and creating compelling visions for clients. Sara also explores the evolving role of sales in the age of AI.


Tune in to learn how to embrace your uniqueness, break free from conventional thinking, and thrive in the ever-changing sales landscape!


Chapters


00:00 Introduction and career journey

05:51 The mentality of sales

10:24 Skills for success in B2B sales

16:24 Break the Box: Embracing uniqueness

19:59 The future of B2B sales: AI and Adaptation

22:40 Ending questions

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Avsnitt(15)

15. From code and curiosity to global HubSpot partner — Robert Bråkenhielm, Co-founder of Resultify

15. From code and curiosity to global HubSpot partner — Robert Bråkenhielm, Co-founder of Resultify

In this episode of the B2B Legend Show, Robert Bråkenhielm, co-founder of Resultify, shares his journey from self-taught coder to leading one of HubSpot’s top global partner agencies. He talks about h...

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14. From cold calls to global partnership strategy - Gabrielle Bäckman, Head of Partnership at Teamtailor

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13. The leap from engineering to building a SaaS company with Aref Abedi, CEO & Co-founder of Jobylon

13. The leap from engineering to building a SaaS company with Aref Abedi, CEO & Co-founder of Jobylon

In this episode of the B2B Legend Show, Aref Abedi, CEO and co-founder of Jobylon, shares his career journey from engineering to entrepreneurship. He discusses the emotional decision-making that led h...

21 Apr 202525min

12. Mastering the long game in sales with Fredrik Kastenholm, Co-founder & CRO at Omnitas Consulting

12. Mastering the long game in sales with Fredrik Kastenholm, Co-founder & CRO at Omnitas Consulting

In this episode, Fredrik Kastenholm, co-founder and CRO of Omnitas Consulting, shares his career journey from studying law to becoming a successful consultant and CEO. He discusses the importance of s...

7 Apr 202527min

11. How to lead and sell in a changing world: Lessons from Johanna Sjölin - Marketing Director at Avidly

11. How to lead and sell in a changing world: Lessons from Johanna Sjölin - Marketing Director at Avidly

In this episode, Johanna Sjölin shares her insights on how to lead and sell in a changing world, her unique career journey, and the importance of authenticity in marketing. She discusses the challenge...

24 Mars 202530min

10. Challenging the norm: Lessons in sales, leadership, and innovation - George Brontén, CEO & Founder of Membrain

10. Challenging the norm: Lessons in sales, leadership, and innovation - George Brontén, CEO & Founder of Membrain

In this episode, George Brontén, CEO & Founder of Membrain, shares his entrepreneurial journey, insights into sales management, and the challenges faced in building successful teams.He discusses the i...

17 Feb 202526min

9. Slipping on a banana peel lessons in sales and strategy - Hans Bunes, Co-founder of Bunes & Ferenczi

9. Slipping on a banana peel lessons in sales and strategy - Hans Bunes, Co-founder of Bunes & Ferenczi

In this episode, Hans Bunes, co-founder of Bunes and Ferenczi, shares the ups and downs of his career—from starting at HP to building his own company. We talk about the unexpected twists in his journ...

3 Feb 202523min

8. The 3 Ps of sales career: Persistence, progress and possibilities - Johanna Korhonen, CSO at Dear Lucy

8. The 3 Ps of sales career: Persistence, progress and possibilities - Johanna Korhonen, CSO at Dear Lucy

In this episode, Johanna Korhonen, CSO at Dear Lucy, shares her career journey from aspiring teacher to successful sales leader in the B2B SaaS industry. She discusses the importance of adaptability, ...

20 Jan 202524min

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