Seth Godin on Marketing, Meaning, and the Bibs We Wear

Seth Godin on Marketing, Meaning, and the Bibs We Wear

On good days, Seth Godin thinks about all the progress we’re making on climate change. On bad days, he thinks about the problem of racing bibs. Though pieces of paper safety-pinned to runners’ chests seem obviously outdated, the bibs persist, highlighting how difficult it can be to change a culture for the better. And yet Seth also persists to improve the culture around marketing and work, giving hundreds of talks, writing daily blog posts, and publishing 21 best-sellers. His latest, The Song of Significance, explains why workplace culture has gotten so bad and what leaders can do to make it better.

Seth joined Tyler to discuss why direct marketing works at all, the marketing success of Trader Joe’s vs Whole Foods, why you can’t reverse engineer Taylor Swift’s success, how Seth would fix baseball, the brilliant marketing in ChatGPT’s design, the most underrated American visual artist, the problem with online education, approaching public talks as a team process, what makes him a good cook, his updated advice for aspiring young authors, how growing up in Buffalo shaped him, what he’ll work on next, and more.

Read a full transcript enhanced with helpful links, or watch the full video.

Recorded May 23rd, 2023

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Photo credit: Darius Bashar and Archangel

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Jonathan Haidt on Morality, Politics, and Intellectual Diversity on Campus

Jonathan Haidt on Morality, Politics, and Intellectual Diversity on Campus

Social psychologist Jonathan Haidt joins Tyler Cowen for a conversation on morality, politics, disgust, how to maintain free speech on campus, the enriching effects of LSD, antiparsimonialism, and why economists set all the interesting variables to zero. Read a full transcript enhanced with helpful links. Other ways to connect Follow us on Twitter and Instagram Follow Tyler on Twitter  Follow Jonathan on Twitter Email us: cowenconvos@mercatus.gmu.edu Subscribe at our newsletter page to have the latest Conversations with Tyler news sent straight to your inbox.

24 Mars 20161h 9min

Nate Silver on the Supreme Court and the Underrated Stat for Finding Good Food (Live at Mason)

Nate Silver on the Supreme Court and the Underrated Stat for Finding Good Food (Live at Mason)

Nate Silver joins Tyler Cowen for a conversation on data, forecasting, My Bloody Valentine, the social value of gambling, Donald Trump and the presidential field, vacation advice, Supreme Court picks, the wisdom of Björk, and the most underrated statistic for finding good food. Read a full transcript enhanced with helpful links, or watch the full video.  Other ways to connect Follow us on Twitter and Instagram Follow Tyler on Twitter  Follow Nate on Twitter Email us: cowenconvos@mercatus.gmu.edu Subscribe at our newsletter page to have the latest Conversations with Tyler news sent straight to your inbox.

23 Feb 20161h 21min

Kareem Abdul-Jabbar on Fighting Bruce Lee, Growing Up in Harlem, and Basketball (Live at Mason)

Kareem Abdul-Jabbar on Fighting Bruce Lee, Growing Up in Harlem, and Basketball (Live at Mason)

Kareem Abdul-Jabbar joins Tyler Cowen for a conversation on segregation, Islam, Harlem vs. LA, Earl Manigault, jazz, fighting Bruce Lee, Kareem’s conservatism, dancing with Thelonious Monk, and why no one today can shoot a skyhook. Read a full transcript enhanced with helpful links, or watch the full video.  Other ways to connect Follow us on Twitter and Instagram Follow Tyler on Twitter  Follow Kareem on Twitter Email us: cowenconvos@mercatus.gmu.edu Subscribe at our newsletter page to have the latest Conversations with Tyler news sent straight to your inbox.

2 Feb 20161h 22min

Cliff Asness on Comics and Why Never to Share a Gym with Cirque du Soleil (Live at Mason)

Cliff Asness on Comics and Why Never to Share a Gym with Cirque du Soleil (Live at Mason)

Tyler and investment strategist Cliff Asness discuss momentum and value investing strategies, disagreeing with Eugene Fama, Marvel vs. DC, the inscrutability of risk, high frequency trading, the economics of Ayn Rand, bubble logic, and why never to share a gym with Cirque du Soleil. Read a full transcript enhanced with helpful links, or watch the full video.  Other ways to connect Follow us on Twitter and Instagram Follow Tyler on Twitter  Email us: cowenconvos@mercatus.gmu.edu Subscribe at our newsletter page to have the latest Conversations with Tyler news sent straight to your inbox.

18 Nov 20151h 22min

Dani Rodrik on Premature Deindustrialization and Why the World is Second Best at Best

Dani Rodrik on Premature Deindustrialization and Why the World is Second Best at Best

Tyler and Dani Rodrik discuss premature deindustrialization, the world’s trilemmas, the political economy of John le Carré, what’s so special about manufacturing, Orhan Pamuk, RCTs, and why the world is second best at best. Read a full transcript enhanced with helpful links, or watch the full video. Other ways to connect Follow us on Twitter and Instagram Follow Tyler on Twitter  Follow Dani on Twitter Email us: cowenconvos@mercatus.gmu.edu Subscribe at our newsletter page to have the latest Conversations with Tyler news sent straight to your inbox.

1 Okt 20151h 24min

Luigi Zingales on Italy, Google and Conglomeration, and Donald Trump (Live at Mason)

Luigi Zingales on Italy, Google and Conglomeration, and Donald Trump (Live at Mason)

In the third event of this series, Tyler and Luigi Zingales discuss Italy, Donald Trump, Antonio Gramsci, Google and conglomeration, Luchino Visconti, Starbucks, and the surprisingly high productivity of Italian cafés. Read a full transcript enhanced with helpful links, or watch the full video.  Other ways to connect Follow us on Twitter and Instagram Follow Tyler on Twitter  Email us: cowenconvos@mercatus.gmu.edu Subscribe at our newsletter page to have the latest Conversations with Tyler news sent straight to your inbox.

16 Sep 20151h 16min

Jeffrey Sachs on Charter Cities and How to Reform Graduate Economics Education (Live at Mason)

Jeffrey Sachs on Charter Cities and How to Reform Graduate Economics Education (Live at Mason)

Tyler Cowen and Jeffrey Sachs discuss the resource curse, why Russia failed and Poland succeeded, charter cities, Sach's China optimism, JFK, Paul Rosenstein-Rodan, whether Africa will be able to overcome the middle income trap, Paul Krugman, Sach's favorite novel, premature deindustrialization, and how to reform graduate economics education. Read a full transcript enhanced with helpful links, or watch the full video.  Other ways to connect Follow us on Twitter and Instagram Follow Tyler on Twitter  Follow Jeff on Twitter Email us: cowenconvos@mercatus.gmu.edu Subscribe at our newsletter page to have the latest Conversations with Tyler news sent straight to your inbox.

31 Mars 20151h 32min

Peter Thiel on Stagnation, Innovation, and What Not to Call your Company (Live at Mason)

Peter Thiel on Stagnation, Innovation, and What Not to Call your Company (Live at Mason)

Peter Thiel and Tyler Cowen, both New York Times bestselling authors, are among today’s top global thought leaders and influential innovators. Listen as these two engage in a serious dialogue on the ideas and policies that will shape the future of innovation and progress in the coming years and decades. Peter Thiel is among the most impressive innovators of the past two decades. As co-founder of Paypal and seed-funder for Facebook, Thiel has been instrumental in the conception and growth of some of today’s most entrepreneurial and innovative companies. In his latest best-selling book, Zero to One, Thiel explains how to build a better future by capitalizing on innovation. A staunch optimist, he maintains that progress can be achieved anywhere the human mind is able to think creatively. Thiel describes how entrepreneurial thinking leads to innovation, which builds something new and moves the mark from zero to one. Note: Due to a technical malfunction, the audio quality briefly drops from 11:15 - 13:30. Read a full transcript enhanced with helpful links, or watch the full video.  Other ways to connect Follow us on Twitter and Instagram Follow Tyler on Twitter  Follow Peter on Twitter Email us: cowenconvos@mercatus.gmu.edu Subscribe at our newsletter page to have the latest Conversations with Tyler news sent straight to your inbox.

25 Mars 20151h 20min

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