EP 36 - How to Master Cold Outreach, Crush Cold Calls & Build a Personal Brand W/Emily White

Want to master cold outreach, smash cold calls, and grow your personal brand? 🚀 Emily White from SourceWhale shares her full playbook: 9-step BD flows, killer cold call tips, email tactics, and how TikTok is winning her business.

Full Episode Description:
In this episode of The 1% Better Recruitment Podcast, I’m joined by the brilliant Emily White from SourceWhale — or as some of you might know her, The Queen of TikTok! 👸🏻

We dive deep into:
✅ How Emily structures her cold outreach to land more meetings
✅ Why data-driven sales processes beat “winging it” every time
✅ Real-world strategies for cold calling success (and overcoming call fear)
✅ Building a personal brand on TikTok and LinkedIn to warm up your market
✅ How to be hyper-focused with your time and automate the right tasks
✅ Why recruiters NEED to spend more time on the phone — and how to make it easier

Emily also shares her full 9-step BD outreach process, her email writing tips (spoiler: stop saying "Hope you're well!"), how to turn "not hiring" objections into opportunities, and how she’s smashing it on TikTok while still driving real revenue!

This episode is packed with tactical advice you can action immediately — if you're serious about getting 1% better every day in recruitment, this is unmissable.

⏲ Timestamps:00:00 - Introduction00:22 - Emily’s Background01:25 - First Impressions of Sourcewell03:07 - Topics We'll Cover04:57 - Structuring Cold Outreach09:05 - How Many Emails in a Campaign?09:12 - What Goes Into a Cold Email12:05 - The F-Shape Email Format Explained14:31 - Why "Hope You're Well" Should Go17:00 - How to Personalize When Clients Aren’t Active20:18 - High-Volume Spec Out Email Strategy25:55 - Cold Call Openers That Work29:31 - Essential Questions to Ask on a Cold Call31:02 - Common Objections and How to Handle Them37:47 - Why Recruiters Fear the Phone40:14 - Handling Rejection in Recruitment44:00 - Learning From Listening to Other Recruiters45:55 - Office vs Remote for Rookie Recruiters48:30 - Only Do What Humans Can Do (Automation Talk)51:08 - AI Tools That Are Changing Sales53:10 - What a Dialer System Looks Like55:16 - Starting a Personal Brand on TikTok57:54 - How Personal Branding Warms Up Cold Calls1:01:05 - Three Posts a Week Strategy for Recruiters1:04:00 - The Hardest Part: Staying Consistent1:06:28 - How do you get 1% better in recruitment?

🔗 Connect with Emily White on LinkedIn here - https://www.linkedin.com/in/emily-white-sw/ 🔗 Connect with Charles on LinkedIn here - https://www.linkedin.com/in/charleskyriakou1 📲 Follow her on TikTok: https://www.tiktok.com/@recruitmentsecrets?is_from_webapp=1&sender_device=pc📲 Follow Charles on TikTok: https://www.tiktok.com/@charles.kyriakou?is_from_webapp=1&sender_device=pc🎙️Follow on Spotify - https://open.spotify.com/show/46LjJfw0Y4IVJwnigCdxJX?si=921bf1a780ae48d8 Follow on Apple - https://podcasts.apple.com/us/podcast/1-better-recruitment-podcast/id1775201502Subscribe for more no-fluff, high-impact recruitment advice! 🔥🚀