#548: Leaders in Customer Loyalty: Brand Stories | How DICK'S Powers the Athlete’s Journey Beyond the Point of Purchase
Send us Fan Mail When many brands talk about the customer journey, they are often talking about how their customers interact with their products and services up to the point of purchase. But for DICK'...
17 Sep 26min
#547: Leaders in Customer Loyalty: Brand Stories | Why DraftKings Looks Beyond the Betting Industry to Improve its Customer Experience
Send us Fan Mail Although online sports betting has surged in popularity since the U.S. Supreme Court legalized state-authorized sports betting nationwide in a landmark 2018 ruling, the industry remai...
10 Sep 35min
#546: Leaders in Customer Loyalty: Brand Stories | Circle K is Rewarding its Loyalty Members One Visit at a Time
Send us Fan Mail As Head of Loyalty at Circle K, one of the primary ways that Carly Lee ensures that she and other executives at the convenience store chain are meeting their customers' needs is by ac...
3 Sep 37min
#545: Leaders in Customer Loyalty: Supplier Voices | How Ibotta Uses Data to Help Brands Reach Increasingly Elusive Consumers
Send us Fan Mail The way Chris Riedy sees it, this is either a very exciting time to be in the consumer packaged goods (CPG) industry, or a really scary time. What’s creating these two views of the in...
1 Sep 39min
#544: Leaders in Customer Loyalty: Supplier Voices | How Tillo’s Connected Ecosystem Helps Lessen Friction in the Loyalty Space
Send us Fan Mail For Bill Warshauer, the Chief Revenue Officer at Tillo, a reward can do much more than help a company complete a transaction. It can also produce measurable and meaningful value for c...
25 Aug 28min
#543: Leaders in Customer Loyalty: Brand Stories | How Journeys Keeps Customers Engaged Across Fast-Moving Trends
Send us Fan Mail All marketers face the challenge of adapting to changing consumer expectations and behaviors, regardless of industry. But Eric Creel, Loyalty Program Manager at shoe retailer Journeys...
20 Aug 26min
#542: Leaders in Customer Loyalty: Supplier Voices | How adjoe is Redefining Loyalty Through Games and Entertainment
Send us Fan Mail Brands across nearly every industry face a similar challenge with their loyalty programs: how to give consumers a meaningful reason to engage more often that also keeps them coming ba...
18 Aug 14min
#541: Leaders in Customer Loyalty: Brand Stories | RBC's Loyalty Program is a Broad Value Proposition for All Canadians
Send us Fan Mail In this episode of Leaders in Customer Loyalty: Brand Stories, RBC’s James Lombardi explores how Avion Rewards has evolved into a broad loyalty ecosystem open to all Canadians. He dis...
13 Aug 29min
