510: From Barrels to the Pub | The People's Cider Co., Michigan

Most cider makers dream of expanding their barrel program. Jason Lummen did the opposite.

In Episode 510, Ria Windcaller visits The People's Cider Company in Grand Rapids, Michigan, where Jason explains why he shifted from barrel-aged ciders to dry, sessionable ciders that keep people coming back for another round. Along the way, they discuss local apples, pub culture, changing American tastes, and what it means to build a cidery around community rather than complexity.

Time Stamps

00:00 Craft Palate Lightens

01:04 Meet Jason Lummen

02:06 Welcome to Cider Chat

04:02 GLINTCAP Reunion Story

06:43 Ciderville News Roundup

10:09 Totally Cider Tours

11:27 Sessionable Success Shift

12:21 Cheers with Pommeau

12:45 Fruit Ridge Apple Sourcing

15:13 Old Orchards vs. Trellis Systems

18:29 Cider Maker Origin Story

23:44 The Pressing "Aha!" Moment

25:49 Tiny Pub, Big Vibe

30:10 House Yeast and Wild Ferments

31:04 The Flavored Cider Debate

32:14 A No-Sulfites Philosophy

33:19 The Shift to Sessionable Cider

33:38 Brick Street Nightclub

35:32 Rethinking the Barrel Program

36:57 Why American Palates Are Changing

39:02 A Toast with Pommeau

39:45 The People's Cider Company Origins

42:24 The Raised Fist Logo

46:16 Winning Over New Cider Drinkers

50:44 COVID and the Patio Lifeline

52:28 Life as a Publican

53:28 The Best Part of the Job

56:37 Contact Info for The People's Cider Company

57:23 Closing Reflections

🍎 Find the full show notes for Episode 510 at CiderChat.com

Direct Link:
https://ciderchat.com/podcast/510-the-peoples-cider-company/

🎙️ Listen wherever you get your podcasts and don't forget to subscribe so you never miss what's coming next in Ciderville.

▶️ Prefer to watch? Find Cider Chat on YouTube for more cider stories, orchard adventures, and global cider culture.

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https://patreon.com/ciderchat

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