510: From Barrels to the Pub | The People's Cider Co., Michigan

Most cider makers dream of expanding their barrel program. Jason Lummen did the opposite.

In Episode 510, Ria Windcaller visits The People's Cider Company in Grand Rapids, Michigan, where Jason explains why he shifted from barrel-aged ciders to dry, sessionable ciders that keep people coming back for another round. Along the way, they discuss local apples, pub culture, changing American tastes, and what it means to build a cidery around community rather than complexity.

Time Stamps

• 00:00 Craft Palate Lightens


• 01:04 Meet Jason Lummen


• 02:06 Welcome to Cider Chat


• 04:02 GLINTCAP Reunion Story


• 06:43 Ciderville News Roundup


• 10:09 Totally Cider Tours


• 11:27 Sessionable Success Shift


• 12:21 Cheers with Pommeau


• 12:45 Fruit Ridge Apple Sourcing


• 15:13 Old Orchards vs. Trellis Systems


• 18:29 Cider Maker Origin Story


• 23:44 The Pressing "Aha!" Moment


• 25:49 Tiny Pub, Big Vibe


• 30:10 House Yeast and Wild Ferments


• 31:04 The Flavored Cider Debate


• 32:14 A No-Sulfites Philosophy


• 33:19 The Shift to Sessionable Cider


• 33:38 Brick Street Nightclub


• 35:32 Rethinking the Barrel Program


• 36:57 Why American Palates Are Changing


• 39:02 A Toast with Pommeau


• 39:45 The People's Cider Company Origins


• 42:24 The Raised Fist Logo


• 46:16 Winning Over New Cider Drinkers


• 50:44 COVID and the Patio Lifeline


• 52:28 Life as a Publican


• 53:28 The Best Part of the Job


• 56:37 Contact Info for The People's Cider Company


• 57:23 Closing Reflections

🍎 Find the full show notes for Episode 510 at CiderChat.com

Direct Link:
https://ciderchat.com/podcast/510-the-peoples-cider-company/

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